A look at Createspace, Lulu, and Lightning Source

Steel Rose is an unholy matrimony of zombie fiction and horror fiction by Barbara Custer.

Recently my writer buddies and I had a lengthy discussion about the best way to publish a book. Some went for Lightning Source, others Lulu, and many went for Createspace. I then posed this question to my Mylar balloons and got the answer: “Whatever earns you the most money so you can buy more of us.”

My balloons had a point.

All three companies will offer a professional-looking book. Lulu and Lightning Source use the same files, and what’s more, Lulu works with Lightning Source. I used to publish my books through Lulu. I still do Night to Dawn magazine through them because I can get nice-looking print for the spine. Createspace will not put print on the spine unless the book is 100 pages. Sometimes you can get really great sales through Lulu; otherwise, Lulu’s shipping fees are steep, along with the cost for author/publisher copies. This cost then gets passed down to the readers who pony up the money to buy the book.

I’ve never worked with LSI – I was too frightened by the $35.00 yearly fee they charge small publishers per book to remain in print. To set up your book, expect to pay $37.50 for the cover file and $37.50 for the interior file. The big boy companies prefer LSI, which has the means to distribute books to the brick-and-mortar stores. Because they have an excellent sales team, set up costs are not an issue.

However, the small publishers have to consider that yearly fee, and if they’ve published ten books, that means $350 a year, not to mention the cost for proofs ($20 plus nine cents per page and $40 for revisions per cover and / or text file. If the bookstores decide to return books, and for some reason, the publisher says okay to return book on the contract, they must pay LSI the wholesale price of each book plus postage. They can also have the books destroyed. Given the price to set up the book, the publisher or author will have to sell an awful lot of books to make a profit. The Jonathan Maberry brand of writers would have no trouble selling books, but unknown authors might.

Because Lulu works with LSI, they, too, pay for those revisions and distribution, then pass the cost to the publisher. Make sure your book is error free before approving for distribution; otherwise expect to pay hefty fees to revise.

Enter Createspace. At first I shied away from Createspace because I had trouble adjusting my margins to meet their specs, but using their templates took care of the margin problem. Soon after I got comfortable using Createspace, I felt as if I’d been given keys to a kingdom. For one thing, there aren’t any set up fees. You go on their website, set up your account, select “create a book,” and follow the prompts. Createspace and Lulu will give you free ISBN numbers, but you can use your own. Your book gets to go on expanded distribution for free. Author/publisher copies are reasonable, which means you can charge a reasonable price for the book and still get a decent royalty. Once you approve your book, if later you decide to revise, you can do so without charge. Michael De Stefano, JoAnna Senger, Tom Johnson, and I decided to get new covers for some of our NTD books years after they were approved. Createspace allowed me to change the covers without charge. There is a charge for a proof copy, unless you get an online proof. I wanted a physical proof so that I have a better look at the product.

As the old saw goes, there are no free Mylar balloons. Createspace is part of Amazon, but they, too, work with LSI to get extended distribution. But they don’t accept returns, and most brick-and-mortar stores want the option to return. What’s more, once the book goes to Ingram, and Ingram takes its cut, the discount offered to outside stores is only 25% – not enough to justify stocking the book. They’ll take orders for the book from paying customers, but not actually stock the book.

If you’re lucky enough to have really great sales, consider using LSI and Createspace. That way, you can get a generous royalty and a shot at the brick-and-mortar stores. But use different ISBN numbers. Anytime you publish through two different distributors, you must use separate ISBN numbers.

Like my Mylar balloons advised, I went with the option that offered the best royalties and lowest expenses, given my situation. Your thoughts?

Personal Demons Revisited

Harold Kempka writes a series of chilling zombie tales in this book.The other night, I had a visitor over my house and she’d asked me how I got to writing horror. I told her how it started with Dark Shadows and the Hammer films. Stephen King, among other authors, only fanned the flames, I said, ignoring the fact that my dance with horror began 51 years ago, during a trip to Atlantic City with my mother. Had Mylar balloons existed, Atlantic City would have never happened because the balloons would have shielded my eyes from the sight. But, Mylar balloons didn’t exist, so I was left to face the monster on my own. And I never mentioned anything about Atlantic City to my friend.

After all, this story isn’t the kind of thing I’d tell to the uninitiated. I usually reserve this one for Halloween.

A zombie book written by Barbara Custer

When I was a child, my mother and I used to go to the Italian Village at Atlantic City’s Million Dollar Pier. The Village knew how to make some mean hoagies, and gluten never entered the picture. At the time, there were amusements and goodies such as those booths where you could take four selfies for a buck. One day, they had a pavilion closed with a curtain, seated on a dais. The billboard read, “See live 1000-year-old woman.” That sounded awesome, so I got in line.

The people ahead of me formed a C-shaped ring around an ornate bathtub. Later on, I learned that bathtub was actually a sarcophagus.  Further ahead, I made out jet black hair and a shriveled face. The woman had on an ornate vest, but nothing else. I stepped up to get a closer look. Not a woman after all, but a mummified skeleton. I stood there frozen, and the people just kept looking and chatting among themselves, as if they were gathering at a party. Seconds later, she turned her head and raised her arms, extending her hand. At that, I bolted from the pavilion, screaming.

Campfire chillers features a series of horror fiction tales by Rajeev Bhargava.As I got older, I realized that most likely the folks who engineered this constructed machinery and invisible ropes to make the body move. But when you see a dead body look your way, you don’t consider possibilities. You run. For most of my life, thereafter, I’ve had this fear of skeletons—I’d discussed this in previous blogs. I think I worked my way through it; noticed that I have skeletal images for illustrations. I’ve got a real beauty of a skeleton photo in NTD 29. All the same, I rarely buy Halloween balloons. I go with floral shapes and Mylar butterflies.

I’d say this sighting in Atlantic City ignited my fascination with horror. Then I moved on to Dark Shadows and the Hammer films which fueled the flames, followed by Stephen King. Thankfully, my Mylar balloons serve as a moderating influence.

I’m offering two giveaways: A signed copy of Steel Rose and a copy of Night to Dawn 28, to be given to a random commenter during this blog hop. And if you can guess how many Mylar balloons I have, the person with the closest guess will get an eBook copy of Close Liaisons and City of Brotherly Death.

Balloons and Branding

Barbara Custer loves her Mylar balloons and horror tales.Jonathan Maberry, a wise author and mentor, once told me that the best way to get readers is not by pushing your book but by “branding” yourself. Perhaps you have a favorite shirt you might wear to signings. Perhaps everything you live and breathe resonates with Star Trek. I’ve been doing mine via Mylar balloons. Why balloons? I can’t say why, but I find it impossible to shop at most supermarkets without being waylaid by the balloons at the floral aisle. How many balloons do I have? A lot. If you’d like to guess how many, there’s a giveaway involved.

Barbara Custer wrote Close Liaisons, a science fiction book featuring aliens and Mylar balloons.Any time you blog or go to a writing venue you’re “on,” meaning that the way you carry yourself will become part of your brand. So whenever you blog, you’ll want to keep it positive. If you had a quarrel at home, leave it there. Give yourself plenty of time to get to an event because if you show up late, people might associate lateness with your brand. “Oh, yeah, that’s Barbara of the Balloons – she takes her time,” and so forth. When I’m with writer buddies, doing the editor letter for Night to Dawn, or blogging, I usually open the top with my latest balloon escapade at the Giant, Acme, or other market. And I find that balloon analogies have a way of getting the point across.

Michael DeStefano wrote this coming of age novel.Sometimes your brand can creep into your books. NTD author Michael De Stefano, for one, loves baseball, and you’ll find a lot of scenes involving baseball in In the Times of Their Restlessness and his other two books. Tom Johnson’s bouquet of balloons is his life in the military, and his experiences and love of science fiction creep into his Jur novels. Rod Marsden brands himself with his love of history in Ghost Dance, among his other books.

So … I guess you’re wondering if Mylar balloons have crept into my books. Well, let me put it to you this way. Did God make little green apples? Does it snow in Pennsylvania during the wintertime?  Heroine Alexis of Steel Rose kept a squadron of Mylar balloons in her hospital room because she felt that the helium in them, being especially poisonous for Kryszka aliens, might protect her from the renegades. You will also meet balloon queens in Close Liaisons and City of Brotherly Death.

The most important part of branding though is having fun. Why is it so important? Because the branding tool enables people to get to know you in a good way. When that happens, good reviews, if not sales, are likely to follow.

So … how do you go about branding yourself and your work? Do you have a special interest in something that works? I’d love to hear about your experiences.

I’m offering two giveaways: A signed copy of Steel Rose and a copy of Night to Dawn 28, to be given to a random commenter during this blog hop. And if you can guess how many Mylar balloons I have, the person with the closest guess will get an eBook copy of Close Liaisons and City of Brotherly Death.

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An Intense Discussion on Italicizing Thoughts

Barbara Custer loves her Mylar balloons and science fiction tales.One evening, I headed to a writers’ group meeting where of all things, we had a discussion on whether or not to italicize thoughts. Why are we talking about this, I wondered? My mind kept wandering back to my visit to the Giant earlier in the day, when a humongous Disney Princess Mylar balloon waylaid me. I still kept reliving the touch of the balloon against my hair as it blocked my view from the other balloons that wanted my attention.

Italicizing thoughts? Indeed. All of my writing life, I’ve been taught that anything in thoughts should be italicized in fiction manuscripts. Actually that’s not true. In the early days, when I submitted, I had to underline my characters’ thoughts, with the understanding that the editor would then know to italicize. That’s not required now unless you’re doing a college term paper. Mind you, people send me work with stuff underlined, and I’ll change it to italics without complaining.

Ah, but when I went to my trusty references, I found that while italics can make a useful tool, something too many is overkill. Italics might definitely work for thoughts that are especially significant. Otherwise, find an unobtrusive way to express thoughts.

Barbara Custer edits Night to Dawn magazine, featuring horror, zombies, and science fiction.So let’s figure this out with a scene describing my balloon purchase. Example 1: The Disney Princess balloon called to me as soon as I entered the Giant. Whoa, I thought, that looks like one pricey balloon. (Internal dialogue) Using “I thought” and italics serves to distance me (the character) from this internal dialogue. Example 2: I examined the balloon, smiling, holding it up to the light, wondering how it would look near the butterflies in my living room. This sentence gives a different way to word thoughts, without italics, along with body language to demonstrate my feelings. This technique brings the thought closer to me. Which way is best? Either will work. It depends on your story and the effect you’re trying to achieve through your character.

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We also had a debate on whether intent was an adjective, and that maybe intense should be the adjective, while intent is the noun. So I headed to my trusty references. Sometimes Google, but often times Chicago of Manual Style.  Here’s another one just to confuse y’all: intensive. So let’s clear up the mystery.

Intense is in fact an adjective, meaning exerting extreme force, or being having strong feelings. So … if you want your book to read well, it may need intense editing. I have an intense interest in Mylar balloons.

Intensive means focused on one topic. So an intensive edit might be focused on characterization.

Cross genre horror / science fiction book by Barbara CusterIntent can work as an adjective or a noun. Intent is synonymous with intention which means a general plan to get something done. Intent is stronger, meaning a firm resolution to get something done. Example: In spite of the distractions from the Mylar balloons, I was intent on finding every item on my grocery list.

As a noun, intent can mean aim or goal. Example: My intent was to get all of the groceries, but the Mylar balloons got the better of me.

So … I’d like to hear your thoughts on italicizing and the use of intent versus intense.

I’m offering two giveaways: A signed copy of Steel Rose and a copy of Night to Dawn 28, to be given to a random commenter during this blog hop.

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Show and Tell

Barbara Custer writes zombie fiction and science fiction / horror.Today, I planned a show-and-tell with my latest book covers, never realizing that the activities would begin with my trip to the supermarket. I headed to the Acme to buy two gift cards for an early start on holiday shipping. The gift cards would have earned me a $20 coupon, but then Mylar balloons swarmed me as I entered the store. I hied over to Baking Supplies and bought needed items, all the while hiding; but at the fruit stand, I had to face the music. Six strawberry Mylar balloons hovered over the bananas I wanted. The store may have had gift cards, but all that was lost on me when the Mylar balloons waylaid me.

Maybe I deserve a balloon treat since I’ve got some new releases forthcoming through the Night to Dawn imprint. Night to Dawn 28 is making an appearance on Amazon, and its cover has drawn many compliments from viewers. Sandy DeLuca has done awesome illustrations and poetry duets with Marge Simon for Night to Dawn magazine.

After reading Allan M. Heller’s 40 Frightful Flash Fictions, the lights will stay on long after bedtime, assuming you can fall asleep, for devastation is served with a smile. The anthology is going through the formatting stage. Stan Horwitz provided the images—real beauties; and for lettering and design, Teresa Tunaley pulled frightening birds out of her hat. Look for 40 Frightful Flash Fictions in the coming weeks.

In Infinite Sight, guilt over an infant’s death motivates protag Lilly into a rescue that catapults her into a war between two alien armies. Infinite Sight originally appeared in Fading Shadows’ Alien Worlds magazine as “The Good Samaritan Revisited.” It’s gone to Gemini Wordsmiths for a developmental edit, for no published book is complete without a healthy edit. At any rate, I’ve got a stunning front and back cover, thanks to Marge Simon. I’ve had the pleasure of working with Marge since I first took over Night to Dawn magazine as a spiral-bound book. I estimate a publication date during the holiday season or shortly afterwards.

What happens when the human brain spirals, cutting a swath between a masterpiece and monstrosity? You’ll find out in early winter (estimated) when L. M. Labat’s The Sanguinarian Id goes live. I anticipate a cover image shortly.

Ditto for When Blood Reigns, sequel to Steel Rose. I don’t have a publishing date or estimated time yet. It has gone through developmental editing and should be worth the wait.

Tomorrow I’m heading to the Giant supermarket for the remaining groceries still on my list. This week presented a heavy grocery list, and crunch time for budgeting. Will I remember that when the Mylar balloons come calling? I’m going to try, but when the Mylar “I gotta” bug bites, look out.

Barbara Custer's Night to Dawn features vampire and zombie fictions.Allan Heller's 40 Frightened Flash Fictions features creepy zombie tales.

 

 

 

 

 

 

Barbara Custer's science fiction novel features a protag with "Infinite Sight."

Which Compound Words Confound You?

Barbara Custer writes horror and science fiction tales. She collects Mylar balloons, too.During my NTD edits, I find that about fifty percent of them involve compound words. This doesn’t surprise me because I, too, struggle with the proper spelling of compound and hyphenated words. Sometimes I check Google’s dictionary to get the correct spelling. I got to thinking that other writers might have issues with this, so I decided to take a closer look.

Chicago of Manual Style has rules to guide you, but alas, exceptions, too. It’s the exceptions that cause the most problems with the English language. For example, you should hyphenate adjectival phrases used before a noun. Examples: The distance to the hospital is a six-mile drive. The doctors made last-ditch efforts to save the patient.

But we’ve got an exception: I’ve had a 10 percent increase in balloons. “Percent” should be spelled out and not hyphenated.

Hyphenate compounds using “all” when they follow or precede a noun, says Chicago’s Manual. Example: The balloons that watch over me are all-knowing. But compounds with the word “fold” get spelled as one word, as in: My balloon collection has increased threefold during the last five years.

Exception: If the adjective using “fold” involves a figure, hyphenate. Example: The business realized a 20-fold increase in sales.

Words with “like” can be spelled solid. No exceptions. Examples: He’s got a childlike innocence. The balloons are lifelike figures.

Words beginning with “self” get hyphenated at all times. Example: She’s self-sufficient. He’s a self-serving man.

Proper nouns with “wide” get hyphenated. Other nouns do not. Example: The zombie infection spread Hospital-wide. But: The zombie infection also spread citywide.

“Light-headed” and “lighthearted” will get you every time. The first refers to a physical sensation (dizziness) and the second pertains to an emotion. Most other words involving “light” are open, as in “light pen;” the exceptions are “light-headed” and “light-rail.” When the word “light” is the last element in a compound, it’s spelled solid. Examples: flashlight, candlelight, etc.

Certain compounds can be spelled open or closed depending on the meaning. “Long distance” as a noun makes two words, but as an adjective gets spelled with a hyphen. Example: The balloon soared a long distance during the long-distance flight. “Back up” as a verb is two words, as in: I look carefully before I back up my car. As a noun, it’s one word, as in: I called for backup before I saw my patient.

Other compound words, having been used together for a long time, became spelled as one word, such as bloodstains, windowsill, fireman, postman, droplet, etc. I’m hoping one day that “balloon bed” will become a common enough term to be spelled as one word. Because there are so many exceptions, your best friends when it comes to spelling compound words are the Chicago of Manual Style and the dictionary.

So what compound words give you a challenge? I look forward to hearing your thoughts.

This futuristic Science Fiction novella was written by Barbara Custer.The Prodigy of St. Pete's is Michael De Stefano's coming of age novel.

 

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