PWC2019 Days Two and Three.

Barbara Custer loves Mylar balloonsand horror fiction.

When I got on the train on Saturday, the conductor said hello. I smiled and shouted, “Choo choo!” The other passengers burst out laughing; then someone noted that new lines were being painted on the parking lots. I piped up with, “Yes, and they’re also painting Mylar balloons on these lines so that people can see to park between them.” If Mike were here, he’d smile and say, “That’s my Balloon Lady,” but you see, anticipating the second day of PWC2019 had put me in a jolly mood.

The jolliness prevailed because I started the day in Jonathan Maberry’s master class on action scenes. I once believed that martial arts would enable anyone to defend themselves. However, I learned differently in that class. Martial arts have too many rules, said Jonathan, and they don’t teach the physics involved in a fight. Your character can use common items for self-defense weapons, but there’s a way to turn to apply torque to make that weapon more effective. 

Saturday night, Jonathan was the keynote speaker, and he told everyone how he started out with teaching martial arts and writing nonfiction books. He then moved onto fiction, starting with Ghost Road Blues; he described how different writers have influenced him and his writing. In that speech and his Writer’s Business Plan class, he emphasized the importance of professionalism: don’t slam other writers, don’t put people on a pedestal, approach politics with caution on social media, and avoid negativity. As my mom used to say, if you don’t have anything kind to say about a person or organization, don’t say anything at all (at least on social media).  

Sunday morning, I got up, tired, but I greeted everyone with a smile and “Top of the balloon to you,” for I anticipated more good things. And I got them in Brian McKinley’s class. He provided a lot of great material on horror, specifically log lines, elevator pitches, and book blurbs. One formula given: protagonist must do something brave to achieve a goal, with high stakes. There should be a time limit given, for example, a ticking bomb. For a one-sentence plotline, the formula is: in a setting, a protagonist has a (problem) caused by (antagonist) and faces (conflict) as they try to achieve a goal.

I also got plenty of good material from Shirley Hailstock’s class. The most important takeaway: the protagonist must do all the work. I can’t have God working miracles or the cavalry rescuing her. She also gives a tool for managing the ending, something I have difficulty writing. Have the story come full circle. So I’m thinking that if my book starts with a monster wreaking terror, perhaps the book could end with the protag slaying the beast or watching it die.

I owe the Liars Club and the PWC board a 50- balloon thank you for the hard work that went into this writing conference. This had to be one of the best I’ve attended, and I hope to go to many more.

PWC 2019: Day One

featuring zombies, vampires, demons, and human monsters

Day One of #PWC2019 was everything I thought it would be and much more. I took classes with Shirley Hailstock, Jonathan Maberry, and Brian McKinley. I’d like to share some highlights from the conference.

Shirley discusses the types of plots, protagonists, and villains and recommends avoiding superhuman qualities unless I’m prepared to put them in situations that challenge these qualities. She reminded that most villains should have at least one streak of kindness and a favorite pet. In my current WIP, I have my protagonist being rescued. In the rewrite, my protagonist will still be rescued, but she will have almost finished her escape before the cavalry arrives. I’m thinking now that villain should love birds the way I do balloons. 🎈🎈

Brian discussed trends and advises that zombies have gotten old and recommended biological means as a way to craft good horror fiction. Thankfully, my previous job as a respiratory therapist helps this cause. He also recommended Dean Koontz’s rules on good fiction. To summarize, Koontz suggests multi-dimensional characters, anticipation to create suspense, avoiding something other than their own survival.

Jonathan discussed the business end of writing, query letters, and the technique of pitching a book. If I query someone, I will skip the cuteness and be professional. Save the Mylar balloon stories for Facebook, Twitter, and Instagram, for balloons are my brand or uniform. Maybe allow a week to type that query letter because it needs to be strong. As for verbal pitching, I know now that I’ve been going about it wrong. Jonathan recommends noting five things that the book is about and five things that the book is not about. For example, Steel Rose has zombies, Mylar balloons, and fighting scenes between humans and hostile aliens, but that’s not really what the book is about, so I might not mention them. It’s about Alexis struggling with health problems and learning that she’s stronger than she thinks she is. She’s finding out that the world isn’t what it used to be. It’s about a Kryszka doctor trying to fit into a human environment. It’s about two people learning to love again.

For pitching, he recommends having feeling in your voice. That is something I struggle with. Perhaps I’d best practice with my Mylar balloons. In the meantime, I will prepare a follow-up blog with my thoughts on day two and three.

The Website Changes Begin!

Mylar balloons for Barbara Custer, horror author

“Oh, Barbara!” purred a voice coming from a Mylar balloon tree. “Barbara!”

I looked up from the submission I was reading. “Yes?”

“You’re contracting several books and making promotion plans,” my Mylar balloon said. “Isn’t it high time you cleaned up your website?”

Aw, geez, why did they have to bring that up? “I will, eventually.”

“How about now?” the balloons asked. “How are you going to sell new books with the same, tired images?” Then they smiled as if offering a reprieve. “You don’t need a new theme. The one you’ve got gives you plenty of options to make your website look spiffy.”

I started with the header. I like to use rotating headers, and coming up with three headers I could live with took two afternoons. I thought I might need to redo them after I decided on a background, but this hasn’t been the case. Thankfully.

I started looking at backgrounds when my balloons piped up with. “How about getting rid of those advertisements? They’re an eyesore.”

These were WordPress ads – I agreed to run the ads with the understanding that if anything sold, I’d get a percentage. Trouble was, most of the items had nothing to do with my business. The folks at WordPress (I have a self-hosted site, but it works in tandem with my WordPress account) were glad to help, and the ads are gone.

I started looking over new themes again, and was about to download when the balloons got my attention. “Don’t you dare monkey with your theme,” they warned me. “If you do, you’ll make a lot more work and spend money that you don’t have. You’ve got a perfectly good theme that will enable you to change the font and the background. While you’re at it, look at your menus, too.”

My first attempt at changing the font didn’t go, so I installed a Google font plugin. For the menu, I merely had Night to Dawn Magazine & Books, LLC. If people clicked on it, they would get a dropdown menu of all the authors and their books. I rearranged the menus so that the authors have their own link in plan view and a dropdown for their books. One author had no link, but it’s fixed now. I got to wonder how people managed to find stuff on my website. What’s more, it would be helpful for each author and book to have a description to tempt viewers. So … I have more work to do in this area. Not sure if I like the white letters in gray … I’m saving that one for after I see how the new background works.

My takeaways? It pays to review your website every so often to make sure the links, images, and other items work. The balloons had it right about not changing themes. Each new theme presents a learning curve, along with all the work I needed to do on the menu. Later on, when certain issues have settled, I can look at getting a premium theme. Before changing themes, I would ask, what will the new theme give that you don’t have now? And I would back up the website before making the changeover, and consider putting into maintenance mode. And if you don’t know CSS skills, thankfully, WordPress has plugins that can help; but before using them, make sure they’re compatible with your version of WordPress. Do you use WordPress software? How do you approach website management? I’d love to hear about your experiences. 😊

Learning Curve Conclusion

Last time I posted, I was struggling with KDP paperback publishing. Three Mylar balloons and two of my best curse words later, I hired Judi Fennell of Formatting4u.com to help Night to Dawn 35 to meet KDP specs. The process started out messy, but thankfully Judi had a lot of patience. The upshot was, Night to Dawn 35 is now available on Amazon. I’ve started mailing copies of Night to Dawn 35 to the respective contributors, not from KDP, but from Lulu Press.

Night to Dawn 35 of Amazon won’t look like Lulu’s or Barnes & Noble’s version because of these specs. For one thing, you can’t have a title on the cover and list of contributors. You need an author name, or in Night to Dawn’s case, “Edited by” name. So the cover page will read “Presented by Barbara Custer.” For the folks who haven’t read the book, I like to use two columns for many of the stories. That didn’t work for the KDP files, so all the stories and poetry in the Amazon version have one column. The illustrations, poetry, and tales are the same in both versions. 

Amazon had a great thing going with CreateSpace and moved too fast by switching over to KDP. CreateSpace used to supply their own manuscript and cover templates for people that needed them. KDP has interior and cover templates, too. Trouble was, I downloaded an interior template and received the Idle Buddy Trojan virus into my computer, necessitating a trip to the computer repair shop. Esther Mitchell, a good writing buddy, sent me templates I can use for the trade paperback and Night to Dawn magazine. These templates have worked on KDP and are safe to use. The 6×9 template was made by Publisher Gail Delaney.

My takeaways? I learned I wasn’t the only author having problems uploading. Formatting4U has been getting a lot of business thanks to KDP managing paperbacks. I also found out I may need to look at photo editing software so I can resize images without messing up the DPI.

Also, KDP does provide you with specs on margins and page layout, and I recommend that you use that instead of their templates. You don’t want a computer virus. If you wish, contact me at barbaracuster@hotmail.com, and I will be glad to mail you a blank template. I am using the template to format L. M. Labat’s The Sanguinarian Schwartzwald, but referring to KDP’s page for margins and adjusting as needed. Before I work with KDP again, I may want to fortify myself with another Mylar balloon. Your thoughts? 

A Mylar Balloon in your Home …

Barbara Custer loves Mylar balloonsand horror fiction.

A Mylar balloon in your home is worth two at the store. Why moon over the balloons on display if you’ve already got a thriving one in the house? Sometimes, the store balloons are either too pricey or not for sale at all. Better to go with the sure thing.

That was my conclusion when I contemplated applying for freelance assignments from Upwork.com. You see, several weeks ago, I contracted with L. M. Labat to publish her second book, The Sanguinarian Schwartzwald, a sequel to The Sanguinarian Id. The Sanguinarian Id was well received by reviewers, and its excellent cover had drawn quite a few readers. I’m editing the book now and loving every moment of it. The Sanguinarian Id was a haunting tale of a woman who battled hordes of Nazi soldiers in her quest to hunt down a dangerous madman. The Sanguinarian Schwartzwald promises all that and much more. Methinks 2019 looks promising.

I’m still mindful of my work on the website. That means redoing a few pages and getting a new theme. Recent unexpected expenses made me hesitate to get a premium theme. That and the need to find a theme I like. A WordPress theme has to talk to me the same way a Mylar balloon does at the store before I’ll consider using, let alone buying. So now, I’ve put upwork.com on the shelf until a later date.

My Mike once said, “Stick with the one who brought you to the dance.” I think he had it right. That saying can be applied to publishers, projects, day jobs, and anything that has worked for you. With that in mind, I’ll stick with the Mylar balloons at home. However, I won’t complain if another materializes in my cart during my next visit to the supermarket. 🙂

L. M. Labat penned science fiction / vampire romance tale of medical malpractice.

 

 

Life Got in the Way

science fiction tales by Barbara Custer

Well, here we are in mid-November, and my Mylar balloons reminded me that I hadn’t blogged since the October Frights promo. The promo went well, and I settled into a routine with Night to Dawn, working from noon to 8:00 p.m. most days, with weekends off. I started some work on the website, cutting expenses and was about to install a different, more reasonably priced SEO. All that changed on October 30th when I had my car accident.

First up, I’m okay; my bruises and abrasions have mostly healed. I’ve gone back to the gym twice and was able to do the Pilates plank for the first time. I can’t say the same for my car; it was totaled. This means time spent with insurance agents and online researching cars. There are also trips to the doctors, to the stores to test drive cars and follow-ups with the insurance people. That meant cutting hours back to 4:30 to 8:30. I’ve had to hold off any work on the website, except for posting announcements and doing updates. Night to Dawn 35 is on schedule – I’ve always been obsessive-compulsive about getting the stories edited, so this helped.

My takeaways: If you’re ever in an accident, see a doctor fast. When you’re in shock, you don’t feel pain, and the docs may catch a problem before it gets out of hand. You can replace a car. Second, if you’re contemplating retiring from the day job, think twice. No matter how much money you’ve saved, it’s never enough. I had no choice on retiring because the lack of night vision and other health issues prohibited my working at the hospital, but I do plan on signing on with upwork.com once the dust settles.

I hope to be back in business fulltime in December. I’ve got a blog in mind on revising, too. We’re supposed to have a harsh winter—Pennsylvania winters usually are—which means I will have my butt in a chair working on Night to Dawn projects and routine chores, and my Mylar balloons to supervise me.

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