Category: marketing

Night to Dawn has had to close to submissions again because a lot of folks responded, and I hate to make writers wait three years to see their work in print. A lot of acceptances went out, along with rejections.

How do I approach story submissions? When a story intrigues me, I take that work along with several others to the meeting room, where twenty-five Mylar balloons float around a long table, each with copies of the manuscripts, prepared for a go-no-go discussion on each tale. I ask every balloon for their thoughts on the first story, and a heated discussion follows. The heart-shaped balloon complains that the story needs more romance. The Smiley face might prefer a humorous piece. The flower points out that the story will need a lot of editing. The pink butterfly might holler, “Damn all edits, let the story fly!” With six stories on the table, the meeting might last three hours, and maybe three stories will make it to Night to Dawn. If I bring a novel manuscript to the table, I’d better pack a lunch. The ensuing meeting could take all day.

At least that’s how it works in my balloon world.

In the real world, like many other small publishers/editors, I read submissions borrowed from time needed for editorial and writing chores, not to mention my day job and life events. There is no editorial board or meeting room, though I might enlist the help of beta readers. I read each one, at least the first three pages. If the first pages keep me in suspense, I’ll continue to the end. The stories that spoke to me outright got an immediate acceptance, especially if they haunted me long after I closed the file. Some tales read mostly well, but something along the way stopped me. These went on my shortlist. Some folks haven’t heard from me yet because their story’s on the shortlist.

Several folks sent a cover letter addressed as “Dear Editor.” You don’t want to do that with any editor, balloon world or not. When you’re ready to submit, take the time to visit the website and find out the person’s name. Other publishers—and agents—have complained about “Dear Agent” or “Dear Editor” submissions on their blogs, too. My name is plastered all over my website, so a “Dear Barbara” cover letter would work. Heck, if someone sent me a letter addressed “Dear Balloon Lady,” I’d smile and think, this person sure did their homework.

On many of the rejections, the story doesn’t begin until page four or later. One story had a beautifully written setting that went four pages, describing the heat in the protag’s town. I imagined an egg frying on the pavement, but I couldn’t use the story. If you want to start with your setting, litter the ground with some dead bodies. Cleaning out a closet is backstory, but if the character stumbles into a corpse dangling by a rope, that will keep me reading. And, by the way, there’s no need to send “you’ll-love-this-work” cover letters. Like a Mylar balloon, a well-crafted horror tale will get my attention on its own merit.

Beware of typos. We’re all human, and no writer sees their own mistakes, but…a submission littered with typos would give any editor pause. Most authors review their submissions before sending, but folks who use their eyes a lot (like writers) can run into visual issues, especially as they get older. I know – I’ve dealt with cataracts and now, scarring. So if you’re straining to read the print, turn up the zoom feature. For editing, I magnify mine and use Word’s “search and find” feature.

Occasionally I get well-written work in a genre I don’t publish. Though I can’t use them, I might ask to see more work. Anytime I ask to see more work or offer a though critique, take heart. I never waste time picking dust off of battered balloons. And if I have nightmares after reading your Night to Dawn tale, you’ve done a great job. My Mylar balloons would agree.

Your thoughts?