When Balloons Lead to Change for a Website

I’m going to begin with a balloon story.

The other day, the Acme had great sales on items I needed, but they had a plethora of lovely Mylar balloons. So I put on my track shoes with the intention of running through the store, snatching up groceries as I went, so that the balloons wouldn’t catch me. I shopped early in the morning so that the store would be empty, allowing the run.

As the doors slid open, I barreled in…and collided with a grove of Mylar Margaritas and other balloons. So much for running. A Mylar Margarita snagged around my shoulders and plopped on my head. I continued running, hoping to dislodge my Mylar rider, but it clung to my head. Rather than be called on shoplifting, I paid for the balloon, explaining that it stuck to my hair. Got a lot of giggles for that one.

That’s right, Bar-ba-ra, the balloon whispered. You can run, but you can’t hide.

Mylar balloon Barbara Custer loves her zombie fiction.Out of the mouths of balloons come words of wisdom. For months I’ve been avoiding the issues with the print on my website. Running away from the problem, if you will, but I couldn’t hide. The glaring green hyperlinks kept staring at me every time I added or changed material on the website. I kept telling myself I’d read a book on CSS to change the font myself. It never happened.

Then the “aha” moment came to me at the Philadelphia Writers Conference when Cecily Kellogg discussed blogging and recommended dark print on a light background.  Those words slammed me against my chair as I got to thinking about my red background, white and green print. Tiny print. Change can be frightening. You can run, but you can’t hide, the balloon whispered.

I started reading posts about the best color combinations for blogs and websites, and got mixed opinions. So I ran a poll on Facebook, and the dark print on white background won hands down. The responses were helpful and much appreciated.  A couple of years ago, I’d entertained Walter Mitty fantasies of having a Zombie Apocalypse theme for my website. These fantasies rekindled, and I installed the theme. It gave me red print for the links and black for the posts.

Over the next weeks, I will likely want to do some tweaking with the images, but I feel great about the graphics and readability of the print.  Thank you, Miss Margarita Balloon, for pointing out the need to change.

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