After much kvetching and discussion about CreateSpace, I’ve started to publish the NTD paperbacks through them. The latest release, Tales of Masks & Mayhem V4, saw publication through CS. Why? The short answer: money. The Global Distribution package on Lulu costs $75.00 plus whatever you pay for ISBN’s. The Pro plan of CS costs $39.00 (plus what you spend for the ISBN). You can get an ISBN for free from CS, but if you want to establish your own imprint (as a publisher), best to purchase the ISBN from Bowker.
Recently, CS did away with their Pro plan. They now offer you the option of extended distribution for $25.00. The royalties for Amazon based books are far better – about $5.00 per book and that’s without charging exorbitant fees for your books. CS charges a reasonable price for contributor copies too. Contributor copies cost more through Lulu. With retail sales, I’d get a dollar something per book, and when you’re splitting royalties between two or three people, it comes out to pennies per book. Caveat: you do not get discounts by ordering extra contributor copies through CS. Lulu will discount the contributor copy if you order five or more books, plus they offer frequent specials.
Also, with CS, your book will go up on Amazon straight away, whereas you have to wait six to eight weeks (longer if there is a backup) for Lulu distribution. Promotion and book releases won’t do any good if your book isn’t showing on Amazon and other retailers. Another caveat: CS will format any eBook version for you but there is a hefty charge. I format NTD eBooks myself and get the ISBN from Bowker.
Does this mean I will publish all future NTD material through CS and kick Lulu to the curb? Absolutely not. Lulu does a superior job on the magazine. NTD magazine comes in 88 pages, which results in a narrow spine. Lulu allows you to resize the print so you can read the label off the spine. CS does not allow any print on the NTD spine because in their opinion, the spine is too narrow. Another issue: when I print reviews, I must list three retailers that carry the respective book. I did that with NTD 20, and the magazine is available on Amazon. I don’t mind listing retailers but putting NTD out there with a bare spine gives me the creeps. Especially with the upcoming issue, as I’ve gotten a lot of compliments on NTD 21’s cover. Kudos goes to Marge Simon and Teresa Tunaley for their brilliant artwork.
The magazine has a lot of illustrations, and I’ve had limited success with putting illustrations in the eBooks. Smashwords does not recommend illustrations at all, and most eBooks look best if you stick to B&W illustrations and one font. NTD has about three different fonts, so I offer the eBook version in PDF format. Lulu carries the magazines and the other NTD books in eBook format for no charge. I just ordered the print run for NTD 21 and got a generous discount from Lulu.
Some overseas authors prefer Lulu because Lulu will market your book to other countries besides the USA, where said authors will realize their best sales. CS does not have a global distribution plan.
This past week, I released two books. Tales of Masks & Mayhem V4, edited by Ginger Johnson and Night to Dawn 21. One through CreateSpace and the other through Lulu. Which company is better? For magazines, Lulu; for paperbacks, CreateSpace. It all depends on your market and publication.