Bailey’s Thoughts on Marketing and Hathor Legacy

Deborah Bailey shares her thoughts on marketing.After your book is published, marketing can be a big challenge, especially if you’re doing it all yourself. It would be great to have help, of course! But I’ve found there are some things you can do to help get your book into the hands of your ideal reader. Here are some methods I’m using.

Blogging – Don’t let a small readership discourage you. If you regularly post weekly or every other week, you’ll be on the way to creating a destination for readers. I’ve blogged about worldbuilding for my Hathor Legacy series, and shared writing tips. If you have information that is interesting to read, you’ll get visitors.

Radio show interviews – Look for podcasts that feature authors in your genre. If you can read an excerpt from your book during your guest spot, even better. I recently had a radio show spot where I read several pages from my new book, Hathor Legacy: Burn. Since the show was recorded, it will always be available for new listeners to hear about my book.

Social media – There are lots of ways to reach out to readers, but it all depends on the platform. Right now I’m on Twitter, Facebook, Google+, Pinterest and LinkedIn.

When I’m on Twitter, I share links for my books, but I also interact with other writers and RT (retweet) other tweets of interest. On Pinterest, I created a board for Hathor Legacy, where I share pictures that inspired me when I was creating the setting. On Google+ I also share blog posts, and I’ve joined a few communities for romance writers/readers. I don’t have an author page on Facebook, so I share updates about my book on my personal page. On Facebook I also joined a science fiction romance group where I can interact with other writers.

Amazon.com Author Pages – If your book is on Amazon, you can update your page with your twitter and blog feeds. You can also share events as well. A new option is that you can create a URL for your page, using your name or the name of your book series.

Guest Posts – Trade blog posts with other writers. I’ve done guest posts on other blogs, and I have posts from other writers on my blog. You never know where a reader will find you.

One last thing, don’t forget word of mouth. It might seem old-fashioned, but it’s the best way to get the word out. I shared announcements about my book with friends, and they’ve told other friends. People will listen to someone they know and trust, so they’ll be likely to check out your book if a friend tells them about it.

For me, book marketing is a lot of trial and error. When you find a method that really works, keep it up! But don’t be reluctant to stop doing things that don’t work for your book. Just keep at it, and you will connect with your ideal readers.

Debroah Bailey shares her novel, Hathor Legacy, and thoughts on marketing.BLURB:

On the planet, Hathor, an old threat re-emerges that may destroy the fragile alliance between the Guardians and Novacorp. When Nadira is called to investigate a rash of fires throughout the city, she discovers the Deshtu, another group with PSI powers who have been purposely kept in the shadows.

Working to uncover the source of the fires, Nadira learns the brutal truth about the origin of the Guardians. The Guardian Elders have plans to make Nadira more powerful, and she may be forced to sever her psychic connection to her lover, Jonathan Keel.

When an unexpected ally gives Jonathan information about the Deshtu that connects them to the fires, he becomes a convenient scapegoat for the opposing factions. Nadira puts her life on the line to solve the crime, while the Elders make their move to remove Jonathan from her life forever.

As time runs out, the Guardians prepare for a clash with Novacorp that could plunge the planet into chaos, and a final betrayal forces Nadira to risk everything to save herself and Hathor.

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Photo of Deborah Bailey, author of Hathor Legacy.AUTHOR Bio and Links:

As a little girl when Deborah A Bailey was watching Star Trek and Twilight Zone, she was writing and drawing her own superheroine comics. When she grew up, she continued to write and followed her love of technology into a career as a computer programmer and developer. But writing was never far away from her heart, so over the years she wrote and published stories set on other worlds and in Earth’s future. Ultimately she fulfilled a lifelong dream and completed her first novel in the Hathor Legacy universe, Hathor Legacy: Outcast.

Her short stories have won awards from the Philadelphia Writers’ Conference and her work has been published in US1 Magazine and the Sun. In 2013 she published a short story collection, Electric Dreams: Seven Futuristic Tales. In her “other” life, she’s a freelance writer who’s published three non-fiction books and countless articles that have appeared in print and online. Visit her blog for writing tips, interviews and updates. http://www.BrightStreetBooks.com

Website: http://www.brightstreetbooks.com

Twitter: http://www.twitter.com/AuthorDeborahB

http://www.amazon.com/Deborah-A-Bailey/e/B003MD0J4Y/ref=sr_ntt_srch_lnk_1?qid=1401830133&sr=8-1

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Debroah Bailey's Hathor Legacy features science fiction.Excerpt:

A blast from a stunner shot out, illuminating the darkness. It hit the wall above Nadira’s head and sent out a shower of sparks.

Out of the darkness, a woman dressed in grey coveralls ran out of the shadows. In her fist she clutched a long, metal cylinder. The woman raised her arm to strike, as a screeching cry that sounded like the whine of a mining drill escaped her lips.

Nadira reached out and sent an energy blast in the woman’s direction, sending her flying. She fell and slid across the floor.

In front of her, on the other side of the warehouse, she saw three figures struggling under the overhead lights. One of them was dressed in security garb. “Lt. Lin!” As she ran towards them, Nadira saw the glint of an oversized, mine-issue stunner, then bright blue light shooting out.

A man leaped towards her. Gripping a smaller stunner that fit in the palm of his hand, he aimed at her head. She sent out a blast that pushed him back. He crumpled on the ground, gasping.

Piercing screams echoed through the area, followed by stunner fire. Lt. Lin stood in the lighted area.

When she spotted Nadira, she rushed towards her. “Nadira! Watch out!”

But before she could get far, two bright blue and white stunner blasts hit her. She swung and managed to get off a shot before she went down.

“No!” She moved towards her, but stopped short as four figures emerged out of the shadows. All she could see was the outlines, and hear the rustle of their coveralls.

“Who are you?” A gruff, male voice demanded.

When the Devil’s in the Details

Twilight Healer features vampire fiction by Barbara Custer.These last weeks, I’ve taken marching orders from my Mylar balloons regarding the manuscript reformatting and new cover for Twilight Healer. If something’s off, I’ll hear about it. As a writer buddy once told me, the devil’s in the details.

The process began with me reading each chapter and correcting mistakes the way the balloons instructed me. I imagined the manuscript with page headers and numbers, when the rustling of the balloons by my chair caught my attention.

Balloons, frowning: That manuscript isn’t ready, Bar-ba-ra.

Me, smiling: It will be after I do the pagination and headers.

Balloons: How about changing the spelling of “okay” to “OK” the way Gemini Wordsmiths taught you? Are you sure you’ve got consistent spelling for the last names? What about extraneous adverbs?

Me, with a sigh: Want me to do a Search and Find for these items?

Balloon, patting me on the head: Dats wight, wabbit. And while you’re at it, ask Teresa Tunaley to look over your back cover. Betcha she’ll have good suggestions.

Of course, the balloons had it right, as you can see by the final version of the back cover above. As for the other chores, Word’s Find, Search and Replace feature served as my best friend. Search and Replace made it easy to change a character’s name. It provided an easy fix for a word I’ve consistently misspelled. For example, Wordsmiths had me use Search and Replace to change “okay” to “OK,” and I did the same for Twilight Healer. Be aware, though, that Word will change every word that has the letters chosen, so you may realize changes you hadn’t planned. Twilight Healer was missing commas in sentences that included the adverb “too,” when I meant “also.” So I did a Find, examining every sentence that used “too,” and found about seven missing commas. The Find feature takes longer to do, but you get more accurate results.

I’d like to mention Word’s Track Changes, a popular tool for editors and authors. Alas, I’ve seen a lot of people shy away from using the Track Changes. They don’t bite, folks. To access the Track Change on Word 2007, I go to the “Review” tab on the ribbon and right below, click where it says, “Track Changes.” This enables me to recommend changes and the text I delete or add will show in the color chosen (usually red). If I have more revising in mind, I’ll highlight the text in question, select “New Comment,” and a pretty balloon pops enabling me to comment, make a suggestion, or ask questions. If the author agrees with my changes, (s)he can hover the cursor over the added text, right-click on it, and a box will come up, giving the option to accept or reject the change. Once the author addresses the issues noted in my balloons, (s)he can click on the balloon for the option to delete the comment.

Getting back to Twilight Healer, I finished the pagination and was about to convert the file to a PDF, when something soft as a feather brushed my shoulder.

Balloons: Did you forget something, Bar-ba-ra?

Me, after looking at the front matter: Dang! I forgot the ISBN.

Balloons: Wight, wabbit. It wouldn’t do to omit the ISBN from the front matter.

Smiling, I typed in the ISBN and converted the file to PDF. The PDF is good to go. I’m waiting for Teresa to put finishing touches on the cover. Now it’s on to redoing the eBook, and of course, proofing a physical copy of the book. My Mylar balloons wouldn’t have it any other way. Like my friends said, the devil’s in the details.

Before You Send your Manuscript to the Printer….

Twilight Healer features Barbara Custer's timid respiratory therapist finding new life as a vampire.At my Mylar balloons’ encouragement, I got my refurbishment of Twilight Healer underway on July 24. Teresa Tunaley did a beautiful job with calligraphy on the lady-in-white front cover image (illustration by Dreamstime). Once I slapped together a new file with revised masthead, I’d have it up on Amazon within a few days, right? Wrongies. None of y’all heard a peep out of me since the 24th. What’s more, nobody’s seen the new cover on my website, Amazon, or anywhere else. That’s because the balloons weren’t finished giving me orders

As I copied and pasted Chapter Seven from the old Twilight Healer file’s contents to the new file, a familiar cry echoed from the balloon tree by my chair: Bar-ba-ra! What do you think you’re doing, Bar-ba-ra?

I stiffened upright, knowing full that I was in for it, and answered: I’m preparing the new TH file so I can send it to the printer.

Balloons: Without reading it? Don’t you think you ought to, you know, proof it?

Me: Proof it? That file’s been proofed twice – once by a content editor and then another editor from Tree Press Publishing years ago.

Balloons: We don’t care if ten editors went through it. You’ve copied and pasted that file many times, converting it to an eBook, and you may have lost material. If you’ve got a missing paragraph, you’ll wind up with a manuscript that looks like hell. You can’t send that file to Amazon or anywhere else without reading through it. Remember, anything that’s poorly done under the NTD imprint will reflect on the other books.

Me, after a deep sigh: So you expect me to go through every line. OK. I guess that means you want me to update my biography, as well.

Balloons, after rubbing my head: Dat’s wight, wabbit. While you’re at it, how about including Teresa’s biography, too? She did a beautiful job on the cover and deserve credit, don’t you think?

Me, with a sheepish smile: You’ve got me there.

Okay, so I’ve been reading each chapter as I format. Good thing I listened to my Mylar balloons. I’ve learned things about editing I didn’t know years ago that I applied to the book. Also found a few mismatched sentences. As for updating the biography, well…there wasn’t any. So I need biographies for me and Teresa. So the revising / formatting will take a little longer than I thought. Editors can do much for the book, but they’re human and can overlook something. So if you decide to self-pub a book previously published by another company, search every page for typos before sending the manuscript to Amazon or any other distributor. Ditto for the cover blurb, too. Your readers will thank you for it.

Book Covers Make the Author (and Publisher)

A few nights ago, while I was admiring the latest book covers on my web page, a voice issued from the Mylar balloons next to my office chair: “Bar-ba-ra! Bar-ba-ra!

The night before, a relative emailed me saying they wanted to buy a copy of Twilight Healer. That must have gotten the balloons’ attention. When they call me by their pet name for me, I know they’re up to something. The rustling from my balloons came next, and then the dialogue started.

Balloons: Look it this! You’re posting a book with an inferior cover and slipshod formatting. That book has enjoyed great reviews. How could you?”

Me: That was the first book I released through NTD and my first attempt at formatting. It looked pretty good to me.

Balloons: Oh, yeah? Go through that book and take a hard look at the cover. See if we’re not right.

Me, after glossing through TH’s pages and cover: You’re right. The formatting I use now looks better. So do the covers because of great artists like Teresa Tunaley, Marge Simon, and Sandy DeLuca.

Balloons: Dat’s wight, wabbit. A mediocre cover will reflect poorly on you and your company. People looking at the page might think you don’t care how your books look. Some of your authors have opted for new covers. How about following their lead?

Oh, dear, they’ve caught me, I thought, fetching a deep sigh. A book cover is the first thing people notice when they shop for books. Most people come in with limited funds, so what they get had better be worth the money. Of course, they’ll bypass a so-so looking cover. A poorly made cover and formatting might intimate that the writing needs work, too. It won’t matter if thousands of dollars went into editing the book. What’s more, if I were a publisher selling that book, people might think that all my books look bad. Appearances and first impressions count.

I thought of it this way. If I went on a job interview, I wouldn’t show up in dungarees and sneakers. I would wear a suit and good shoes. So what makes a professional book cover? The cover should communicate the book’s content to the reader. Look at other covers for books with a similar genre. What common element do the covers have? You want to use good images – at least 300 dpi (dots per inch) for good resolution. Best to hire an experienced designer. I know that now, but not when I did TH’s cover.

So I’ve begun reformatting Twilight Healer’s interior, and attempting to decide between two images what I’ll use for the new cover. Because I want what looks best. An appealing cover will reflect nicely on all the NTD books. The Mylar balloons would agree.

Hiring a Publicist Part II: After the Contract


In Hiring a Publicist…or Not, I described considerations to make before embarking on a publicity campaign. Things like finances, weather, health, timing, your tolerance for risk, and your personal preferences. JoAnna Senger is a warm, outgoing author who lives in a warm, dry climate. Her book, Reservation Ravaged, went live July 1st. Having contemplated her circumstances, Joanna Senger hired JKS Communications, a literary publicity firm.

JoAnna and JKS were a great match in that JKS places a heavy emphasis on face-to-face contact. The cost wasn’t as steep as what most publicists charge, but still in the four figures range. JKS formulated a beaut of a press kit, including a press release. This kit provided material that I used for a Facebook ad that revolved around JoAnna’s interview tour. JKS set up a concentrated interview tour by phone with about ten top AM/FM stations such as Dave Malarkey’s WISR-AM. They sent out 50 to 75 Advance Reader Copies to garner book reviews and publicity for media events. No one’s reported any book reviews yet, but they’re coming.

JoAnna took a 5-city tour that spanned across several states. Basically this included signings and meet-and-greets at libraries, bookstores, book clubs and meet up groups. I posted three of these events on Facebook.

So…if you bring a publicist like JKS to the party, let your publisher know straight away. Your publisher may have ideas for promotion which ties in with the campaign. Your publicist will need the ordering links for your book when they become available, and your publisher can make that happen. After each interview, the radio hosts and other interviewers deserve a big “thank you.” One caveat: the retainer fees only cover the setting up of interviews, press release, and other things your publicist agrees to do in the contract. This means that JoAnna had to pay her own traveling expenses, the purchase of books for her events, and the cost for mailing the ARCs ($8.00 per package). Any service that fell out of the scope of the contract would cost her, too.

As soon as the contract was finalized, JKS contacted me and JoAnna for a release date (July 1st). Like many publicists, JKS wanted to begin the campaign four months before the release, so they started April 1st, 2014. To their credit, JKS Communications were willing to work around JoAnna’s schedule (day job and a bout with pneumonia). Each month they sent a publicity update to me and JoAnna. Reservation Ravaged came with a great cover, so I’m hoping for the best. This should give you some idea on what to expect from a publicist.

So…have you given any thought to hiring a publicist for a publicity campaign? Why or why not? I’d love to hear your thoughts.

Madhuri Blaylock’s The Boy

Blaylock writes compelling fiction.Where did you get your ideas for The Sanctum: The Boy? Is there a 3rd book coming?

Let’s start by answering the easy stuff first. Yes, there is a third and final book in The Sanctum Trilogy currently in the works. I published The Boy in mid May of this year and afterwards, took off a couple of weeks to read some other people’s work, blog and just kind of take a deep breath and exhale for a second. The Boy was emotionally taxing for me to write – so much of it makes me sad – so it was good to take a little time for myself and unwind a bit. But now I am back at it and hope to have the trilogy complete by the end of this year.

Now to tackle how I came up with the idea for The Sanctum Trilogy.

I started thinking about The Sanctum a few years ago.

I had been reading a lot of fantasy and paranormal fiction and although I loved every minute of it, I found myself oftentimes getting quite frustrated with the female characters. They possessed amazing powers and were many times expected to save the world, but consistently lacked self-awareness. Frustratingly, these same badass girls often had to learn of their capabilities from someone else, that someone else most often being a boy.

So I set about to create a girl who knew quite a lot about herself, at least when it came to her capabilities, and out came Dev.

Then Wyatt, and the rest is history.

I knew I wanted The Sanctum to be a trilogy as it seemed an ideal way to develop and explore the world I created. Book I would tell Dev’s story, Book II would tell Wyatt’s story and Book III would tell their story together.

The Girl introduced readers to the world of The Sanctum and Dev and I was hopeful it would transition smoothly into The Boy, which focuses more on Wyatt’s journey. At the time, I did not know all the details of his journey, but I knew the key aspect around which his life would evolve: The Ramyan.

The Ramyan are a mysterious sect of Magicals who traverse the worlds of both the living and the dead, remaining aloof and beholden to nothing but their own will and desire. They were briefly mentioned in Book I but knew they would play a significant role in Book II and Wyatt’s journey.

I tend to write from a very loose outline, and when I say loose, I mean loose. For book II, I basically noted how the book would begin, end, a few key points I wanted to cover in the story, and then just started writing. It’s not very organized but offers my imagination much freedom to run wild and create characters like Jedda and Pius, neither who were planned, but who play major roles in the plot line.

So I guess this is all a very long way of saying that my ideas for Book II: The Boy initially arose from a desire to create a very self-aware, badass girl and have blossomed, and exploded, from there.

Dev is the inspiration for it all and honestly, I find her to be so very worthy of the honor.

The Boy is a blend of dark science fiction.BLURB:

“Every now and again an excellent novel will come forth dealing with fantasy and magic that will just grab and hold my attention from beginning to end. That is exactly what THE GIRL did.” — OOSA Online Book Club

In THE GIRL, Madhuri Blaylock introduced readers to the world of The Sanctum, one corrupted by greed and savagery and hellbent on achieving a single goal: destroying the prophesied hybrid. When one of its most celebrated warriors questioned his allegiances, age-old secrets were unveiled and violence erupted. The journey becomes more perilous and intense as the trilogy surges forward with

THE BOY

Can you cross the plains of death, collect every piece of your soul and make it back to the land of the living?

And if you complete the journey, will your loved ones welcome your return?

The Ramyan have been answering such questions since the creation of The Sanctum. A mysterious sect of Magicals, haunting the blank spaces of time and memory, they serve no one but themselves and their higher purpose. They exist on a plane removed from earthly matters, shifting easily between the living and the dead, moving in time to the beat of their own drummer.

At least they did. Dev and Wyatt change all of that when the prophesied hybrid lands on the steps of Rinshun Palace, seeking help for the wounded Class A Warrior. That decision alters lives and sets old agendas back on course. But at what cost to Dev and Wyatt? And does that really even matter?

“The characters in Madhuri Blaylock’s novel…are well written and unique, and the story is just fantastic…I just loved every page of the story!” – Readers’ Favorite

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Blaylock is the author of compelling science fiction.AUTHOR Bio and Links:

Madhuri is a Jersey City Heights girl via Snellville, Georgia, who writes paranormal fiction and is slightly infatuated with tattoos, four-inch heels, ice cream, Matt Damon, scotch, Doc Martens, Laini Taylor, photo booths and dancing like a fool.

She’s working on The Sanctum trilogy and hopes one day soon, everyone is walking around with copies of The Girl and The Boy in their pocket or on their Kindle.

She wants to get a goat and a burro, but since she lives in the city, will settle for some chickens.

To learn more about her, you can follow her blog at madhuriblaylock.wordpress.com, follow her on Twitter at @madhuriblaylock or like her on Facebook at https://www.facebook.com/thesanctumtr.

She’s totally chatty so drop her a line any time.

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Excerpt:

The clearing in the park still hummed with magic. Her magic. And her scent. It was why he kept coming back to the same spot every night, just for a whiff. Then he could go about his business, whatever that might be.

Darvin Lucius Jefferson was one hundred and ten, going on seventeen. He was a wealthy, bored teenager who became a wealthy, somewhat bored vampire. There were a few things in this life that brought him joy, piqued his interest: from the very first day he saw her, Jools Clayworth, and as of nine days ago, that stunning thing her brother was running around with before he died.

Of course, Darvin had no idea whether or not Wyatt perished subsequent to his ministrations, nor did he care. He simply assumed the too-good looking, sanctimonious warrior was dead, for his wound was hideous and he seemed to be breathing on borrowed time. Darvin had told the pretty thing as much that night, then he’d returned to his perch atop the Dakota and watched her strap the warrior to her back and escape into nothingness.

What a feat that had been.

One moment she was there, in all her stunning beauty and tortured agony, the next she was gone.

As if she’d never been there at all.

Darvin went to the spot that night, less to follow her than simply explore. It was glamoured to avoid human detection but he found it easily, having watched the warrior and his beautiful best friend, Ryker Morrison, comb the area many a time over the past year. But try as he might, Darvin could spot nothing to hint at an escape hatch or portal. Whatever the pretty thing had used to vanish into thin air, it was long gone, hidden from prying eyes. All that lingered was her scent, that hypnotizing, intoxicating essence of her that Darvin wished he could bottle and keep hidden in his pocket. Away from Darby.

Darby Winthrop.

The one and only.

The dark queen of New York.

The southern belle from hell.

His maker.

The Boy is a blend of dark science fiction.

 

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