“Oh, Barbara!” purred a voice coming from a Mylar balloon tree. “Barbara!”
I looked up from the submission I was reading. “Yes?”
“You’re contracting several books and making promotion plans,” my Mylar balloon said. “Isn’t it high time you cleaned up your website?”
Aw, geez, why did they have to bring that up? “I will, eventually.”
“How about now?” the balloons asked. “How are you going to sell new books with the same, tired images?” Then they smiled as if offering a reprieve. “You don’t need a new theme. The one you’ve got gives you plenty of options to make your website look spiffy.”
I started with the header. I like to use rotating headers, and coming up with three headers I could live with took two afternoons. I thought I might need to redo them after I decided on a background, but this hasn’t been the case. Thankfully.
I started looking at backgrounds when my balloons piped up with. “How about getting rid of those advertisements? They’re an eyesore.”
These were WordPress ads – I agreed to run the ads with the understanding that if anything sold, I’d get a percentage. Trouble was, most of the items had nothing to do with my business. The folks at WordPress (I have a self-hosted site, but it works in tandem with my WordPress account) were glad to help, and the ads are gone.
I started looking over new themes again, and was about to download when the balloons got my attention. “Don’t you dare monkey with your theme,” they warned me. “If you do, you’ll make a lot more work and spend money that you don’t have. You’ve got a perfectly good theme that will enable you to change the font and the background. While you’re at it, look at your menus, too.”
My first attempt at changing the font didn’t go, so I installed a Google font plugin. For the menu, I merely had Night to Dawn Magazine & Books, LLC. If people clicked on it, they would get a dropdown menu of all the authors and their books. I rearranged the menus so that the authors have their own link in plan view and a dropdown for their books. One author had no link, but it’s fixed now. I got to wonder how people managed to find stuff on my website. What’s more, it would be helpful for each author and book to have a description to tempt viewers. So … I have more work to do in this area. Not sure if I like the white letters in gray … I’m saving that one for after I see how the new background works.
My takeaways? It pays to review your website every so often to make sure the links, images, and other items work. The balloons had it right about not changing themes. Each new theme presents a learning curve, along with all the work I needed to do on the menu. Later on, when certain issues have settled, I can look at getting a premium theme. Before changing themes, I would ask, what will the new theme give that you don’t have now? And I would back up the website before making the changeover, and consider putting into maintenance mode. And if you don’t know CSS skills, thankfully, WordPress has plugins that can help; but before using them, make sure they’re compatible with your version of WordPress. Do you use WordPress software? How do you approach website management? I’d love to hear about your experiences. 😊