My balloons started the journey. One night when I woke, the balloons whispered in my ear, “The search optimization for your website needs work, Bar-ba-ra.” That’s their pet name for me – Bar-ba-ra. I rolled over in bed and went back to sleep, writing it off as a bad dream. The next day I started contemplating my website and where it stood with SEO. I have a WordPress self-hosted site with “All In One SEO Pack” plug-in, and I’ve just upgraded the plug-in to the Pro version. So I took a hard look at my settings…and found a lot of blank lines.