A look at Createspace, Lulu, and Lightning Source

Steel Rose is an unholy matrimony of zombie fiction and horror fiction by Barbara Custer.

Recently my writer buddies and I had a lengthy discussion about the best way to publish a book. Some went for Lightning Source, others Lulu, and many went for Createspace. I then posed this question to my Mylar balloons and got the answer: “Whatever earns you the most money so you can buy more of us.”

My balloons had a point.

All three companies will offer a professional-looking book. Lulu and Lightning Source use the same files, and what’s more, Lulu works with Lightning Source. I used to publish my books through Lulu. I still do Night to Dawn magazine through them because I can get nice-looking print for the spine. Createspace will not put print on the spine unless the book is 100 pages. Sometimes you can get really great sales through Lulu; otherwise, Lulu’s shipping fees are steep, along with the cost for author/publisher copies. This cost then gets passed down to the readers who pony up the money to buy the book.

I’ve never worked with LSI – I was too frightened by the $35.00 yearly fee they charge small publishers per book to remain in print. To set up your book, expect to pay $37.50 for the cover file and $37.50 for the interior file. The big boy companies prefer LSI, which has the means to distribute books to the brick-and-mortar stores. Because they have an excellent sales team, set up costs are not an issue.

However, the small publishers have to consider that yearly fee, and if they’ve published ten books, that means $350 a year, not to mention the cost for proofs ($20 plus nine cents per page and $40 for revisions per cover and / or text file. If the bookstores decide to return books, and for some reason, the publisher says okay to return book on the contract, they must pay LSI the wholesale price of each book plus postage. They can also have the books destroyed. Given the price to set up the book, the publisher or author will have to sell an awful lot of books to make a profit. The Jonathan Maberry brand of writers would have no trouble selling books, but unknown authors might.

Because Lulu works with LSI, they, too, pay for those revisions and distribution, then pass the cost to the publisher. Make sure your book is error free before approving for distribution; otherwise expect to pay hefty fees to revise.

Enter Createspace. At first I shied away from Createspace because I had trouble adjusting my margins to meet their specs, but using their templates took care of the margin problem. Soon after I got comfortable using Createspace, I felt as if I’d been given keys to a kingdom. For one thing, there aren’t any set up fees. You go on their website, set up your account, select “create a book,” and follow the prompts. Createspace and Lulu will give you free ISBN numbers, but you can use your own. Your book gets to go on expanded distribution for free. Author/publisher copies are reasonable, which means you can charge a reasonable price for the book and still get a decent royalty. Once you approve your book, if later you decide to revise, you can do so without charge. Michael De Stefano, JoAnna Senger, Tom Johnson, and I decided to get new covers for some of our NTD books years after they were approved. Createspace allowed me to change the covers without charge. There is a charge for a proof copy, unless you get an online proof. I wanted a physical proof so that I have a better look at the product.

As the old saw goes, there are no free Mylar balloons. Createspace is part of Amazon, but they, too, work with LSI to get extended distribution. But they don’t accept returns, and most brick-and-mortar stores want the option to return. What’s more, once the book goes to Ingram, and Ingram takes its cut, the discount offered to outside stores is only 25% – not enough to justify stocking the book. They’ll take orders for the book from paying customers, but not actually stock the book.

If you’re lucky enough to have really great sales, consider using LSI and Createspace. That way, you can get a generous royalty and a shot at the brick-and-mortar stores. But use different ISBN numbers. Anytime you publish through two different distributors, you must use separate ISBN numbers.

Like my Mylar balloons advised, I went with the option that offered the best royalties and lowest expenses, given my situation. Your thoughts?

Featuring R. Arundel: The Hardest Part of Writing is…

R. Arundel, author of Face Transplant, delivers a compelling blog on writing.

The hardest part of writing is the middle or, as some have said, the “muddle.” It is relatively straightforward to create an interesting premise and an exciting opening to hook your reader. Also the ending of the book in a thriller will have a climactic end with revelations the reader did not expect. These parts of the book fuel the writer to fill the pages. The middle is a different story.

The middle of the story has to keep the story moving forward with interesting details, fill in exposition needed for the story, fill out the characters, develop subplot. This all has to be done in an interesting and fresh way for the reader to continue to enjoy the book. The opening is usually sketched out with relative ease since this sets up the story and really the only concern is how you will decide to reveal the opening. Likewise the ending really has been determined by what has already been written in the story. The conclusion naturally flows from what has already been written.

The middle can easy become unfocused and meander down paths that really don’t propel the story forward. The other problem with the middle is that it has to keep the fill in essential elements and be interesting. The initial pages can have a breathtaking scene, with details to thrill the reader. This can’t be done for the entire novel or it will lose its effect and the novel will become over the top and totally unbelievable. The middle has to take a more nuanced approach to storytelling. The pacing must vary, the characters must have interesting reveals. My personal approach to the middle is to make sure everything propels the story forward, even if some of the expository details are less exciting than the opening.

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TheFaceTransplant is a compelling tale written by R. Arundel.

Dr. Matthew MacAulay is a facial transplant surgeon at a prestigious New York hospital. When his friend and mentor, Tom Grabowski, dies under mysterious circumstances, Matthew uncovers his friend’s secret: a new technique that allows perfect facial transplants. No incisions, no scars. Tom was able to accomplish this monumental feat with the help of Alice, a supercomputer robot with almost human abilities. While trying to find the people responsible for murdering Tom, Matthew realizes he is the prime suspect. He must flee for his life with the help of Dr. Sarah Larsson, a colleague and reluctant helper, who has a secret of her own, and Alice, who helps them make sense of a baffling series of seemingly unrelated events. The clues carry Matthew and Sarah around the world. They stumble onto a sinister plot of monumental proportions that leads Matthew all the way to the White House.

The Face Transplant is a powerful medical suspense thriller of the first order. The novel was written by a surgeon who weaves politics, medicine, and espionage into a tightly paced, intelligent thriller.

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AUTHOR Bio and Links:

Arundel is a practicing surgeon. This experience brings realism to the story. The novel asks what would happen if a surgeon were to develop the perfect face transplant. This would allow people to have a new face, in essence create a new identity. You can create the perfect double, the perfect Doppelganger.

Contact link: http://www.amazon.com/R-Arundel/e/B00EBCQVEC

FOR A CHANCE TO WIN AN AUTOGRAPHED COPY OF THE BOOK, go here: http://www.thefacetransplant.com/contact.html  FILL OUT THE FEEDBACK AND MARK SUBSCRIBE.

Prizes for the tour are as follows:

  • One randomly chosen winner via rafflecopter will win a $50 Amazon/BN.com gift card.
  • One randomly chosen host will receive a $25 Amazon/BN.com gift card.

a Rafflecopter giveaway

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Face Transplant is a compelling tale written by R. Arundel.

Excerpt:

Guaarrr. It sounds like water draining from a very large bathtub, through a very large hole. I just killed myself. I just killed the patient. Dr. Matthew MacAulay looks down on the operating room table at the gaunt, graying man. Matthew quickly scans the operating theater. Out of the corner of his eye, he can see the short wide man in the observation area.

I just killed myself, Sarah, and Amanda.

They have been hijacked into performing a face transplant. The patient is unknown. Mr. Glock, the short wide man, hovers in the far end of the operating room. He made it clear that if the patient did not survive, the three of them would be following him in short order. The 9 mm Glock with a silencer on the end gave credence to his profanity-laced words of warning.

Matthew looks across the operating room table at Amanda Soto, forty-two, an American of Spanish ancestry. She has been his scrub nurse, assisting him in the operating room for the last three years. Divorced, one child.

It will take a few more seconds for the monitors to tell everybody what Matthew already knows. Amanda already knows. She is right across the table. She saw him use the robotic arm to dissect the vessel and mistakenly cut the large artery in the neck. An operating room nurse of Amanda’s experience has seen it all. When Matthew looks into her eyes, they flash ever so quickly an acknowledgment that it is all over. Instead of any words, she quietly unclamps the suction. Now a dull hiss fills the air. To the casual observer, or the short wide man holding a 9 mm Glock pistol in his fat stubby hands, nothing really has changed. Amanda, anesthetist Dr. Sarah Larsson, and Dr. Matthew MacAulay act as if all is going well.

Matthew cannot help but glance over to the man with the 9 mm Glock. In his mind, he names him Mr. Glock. Adrenaline surges through Matthew’s body and time slows. The short wide man, Mr. Glock, has gray eyes. Pale, gray eyes. Very pale, almost tired. Matthew remembers reading somewhere that people with gray eyes have the best visual acuity. They make the best marksmen, the best assassins. He wonders if this was true.

Balloons and Branding

Barbara Custer loves her Mylar balloons and horror tales.Jonathan Maberry, a wise author and mentor, once told me that the best way to get readers is not by pushing your book but by “branding” yourself. Perhaps you have a favorite shirt you might wear to signings. Perhaps everything you live and breathe resonates with Star Trek. I’ve been doing mine via Mylar balloons. Why balloons? I can’t say why, but I find it impossible to shop at most supermarkets without being waylaid by the balloons at the floral aisle. How many balloons do I have? A lot. If you’d like to guess how many, there’s a giveaway involved.

Barbara Custer wrote Close Liaisons, a science fiction book featuring aliens and Mylar balloons.Any time you blog or go to a writing venue you’re “on,” meaning that the way you carry yourself will become part of your brand. So whenever you blog, you’ll want to keep it positive. If you had a quarrel at home, leave it there. Give yourself plenty of time to get to an event because if you show up late, people might associate lateness with your brand. “Oh, yeah, that’s Barbara of the Balloons – she takes her time,” and so forth. When I’m with writer buddies, doing the editor letter for Night to Dawn, or blogging, I usually open the top with my latest balloon escapade at the Giant, Acme, or other market. And I find that balloon analogies have a way of getting the point across.

Michael DeStefano wrote this coming of age novel.Sometimes your brand can creep into your books. NTD author Michael De Stefano, for one, loves baseball, and you’ll find a lot of scenes involving baseball in In the Times of Their Restlessness and his other two books. Tom Johnson’s bouquet of balloons is his life in the military, and his experiences and love of science fiction creep into his Jur novels. Rod Marsden brands himself with his love of history in Ghost Dance, among his other books.

So … I guess you’re wondering if Mylar balloons have crept into my books. Well, let me put it to you this way. Did God make little green apples? Does it snow in Pennsylvania during the wintertime?  Heroine Alexis of Steel Rose kept a squadron of Mylar balloons in her hospital room because she felt that the helium in them, being especially poisonous for Kryszka aliens, might protect her from the renegades. You will also meet balloon queens in Close Liaisons and City of Brotherly Death.

The most important part of branding though is having fun. Why is it so important? Because the branding tool enables people to get to know you in a good way. When that happens, good reviews, if not sales, are likely to follow.

So … how do you go about branding yourself and your work? Do you have a special interest in something that works? I’d love to hear about your experiences.

I’m offering two giveaways: A signed copy of Steel Rose and a copy of Night to Dawn 28, to be given to a random commenter during this blog hop. And if you can guess how many Mylar balloons I have, the person with the closest guess will get an eBook copy of Close Liaisons and City of Brotherly Death.

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An Intense Discussion on Italicizing Thoughts

Barbara Custer loves her Mylar balloons and science fiction tales.One evening, I headed to a writers’ group meeting where of all things, we had a discussion on whether or not to italicize thoughts. Why are we talking about this, I wondered? My mind kept wandering back to my visit to the Giant earlier in the day, when a humongous Disney Princess Mylar balloon waylaid me. I still kept reliving the touch of the balloon against my hair as it blocked my view from the other balloons that wanted my attention.

Italicizing thoughts? Indeed. All of my writing life, I’ve been taught that anything in thoughts should be italicized in fiction manuscripts. Actually that’s not true. In the early days, when I submitted, I had to underline my characters’ thoughts, with the understanding that the editor her would then know to italicize. That’s not required now unless you’re doing a college term paper. Mind you, people send me work with stuff underlined, and I’ll change it to italics without complaining.

Ah, but when I went to my trusty references, I found that while italics can make a useful tool, something too many is overkill. Italics might definitely work for thoughts that are especially significant. Otherwise, find an unobtrusive way to express thoughts.

Barbara Custer edits Night to Dawn magazine, featuring horror, zombies, and science fiction.So let’s figure this out with a scene describing my balloon purchase. Example 1: The Disney Princess balloon called to me as soon as I entered the Giant. Whoa, I thought, that looks like one pricey balloon. (Internal dialogue) Using “I thought” and italics serves to distance me (the character) from this internal dialogue. Example 2: I examined the balloon, smiling, holding it up to the light, wondering how it would look near the butterflies in my living room. This sentence gives a different way to word thoughts, without italics, along with body language to demonstrate my feelings. This technique brings the thought closer to me. Which way is best? Either will work. It depends on your story and the effect you’re trying to achieve through your character.

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We also had a debate on whether intent was an adjective, and that maybe intense should be the adjective, while intent is the noun. So I headed to my trusty references. Sometimes Google, but often times Chicago of Manual Style.  Here’s another one just to confuse y’all: intensive. So let’s clear up the mystery.

Intense is in fact an adjective, meaning exerting extreme force, or being having strong feelings. So … if you want your book to read well, it may need intense editing. I have an intense interest in Mylar balloons.

Intensive means focused on one topic. So an intensive edit might be focused on characterization.

Cross genre horror / science fiction book by Barbara CusterIntent can work as an adjective or a noun. Intent is synonymous with intention which means a general plan to get something done. Intent is stronger, meaning a firm resolution to get something done. Example: In spite of the distractions from the Mylar balloons, I was intent on finding every item on my grocery list.

As a noun, intent can mean aim or goal. Example: My intent was to get all of the groceries, but the Mylar balloons got the better of me.

So … I’d like to hear your thoughts on italicizing and the use of intent versus intense.

I’m offering two giveaways: A signed copy of Steel Rose and a copy of Night to Dawn 28, to be given to a random commenter during this blog hop.

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Does Geographical Therapy Help Writer’s Block?

Infinite Sight, a science-fiction tale by Barbara Custer, features a young woman waking from surgery with psychic powers.

Can traveling help with editing this book?

Someone once suggested that the best therapy for any stress is an old-fashioned vacation. I’d planned a few days at Ocean City, NJ months ago. Lately, I found myself having a tough time with the edits for Infinite Sight, soon to be going live. After whining about it on my Facebook posts, I asked my Mylar balloons whether geographical therapy, that is, a vacation would help me through this conundrum, for anything major I do always involves a discussion with my balloons.

Well, my balloonies, who have an answer for everything, replied, “Put a balloon lady on the bus in Franconia, a balloon lady gets off in Ocean City.”

Still, it had been years since I did something like this, back when Mike was healthy. So I went and spent the three days shopping, soaking up sun, reading, and socializing. I didn’t lift a finger to write or edit anything, not even so much as taking notes. I didn’t sleep my best – I never do in a strange bed, away from my balloonies – but the day I came home, I slept 10 hours that night.

40 Flash Fictions, written by Allan Heller, features zombie tales.I’m not going to say that geographicals work for everyone, but when I came home, I found myself better to handle the edits. I found a plot hole that no one had mentioned and fixed it. I’ve made a big dent in the editing mess that I had … enough with confidence that this winter could turn out to be a happy one as far as book releases go. Still, my Mylar balloons had a point. Once, I woke up, thinking that I was in my bed, and rubbed the back of my head against the pillows, searching for Mylar balloons until I remembered that I was in a hotel.

So … I’d like to hear your thoughts on geographicals and writer’s block. Have you tried traveling to wake your muse? I look forward to hearing about your experiences.

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As part of the October Frights Blog Hop, I’m offering giveaways to random commenters—a signed, print copy of Steel Rose and Night to Dawn Magazine’s 28th issue.

Show and Tell

Barbara Custer writes zombie fiction and science fiction / horror.Today, I planned a show-and-tell with my latest book covers, never realizing that the activities would begin with my trip to the supermarket. I headed to the Acme to buy two gift cards for an early start on holiday shipping. The gift cards would have earned me a $20 coupon, but then Mylar balloons swarmed me as I entered the store. I hied over to Baking Supplies and bought needed items, all the while hiding; but at the fruit stand, I had to face the music. Six strawberry Mylar balloons hovered over the bananas I wanted. The store may have had gift cards, but all that was lost on me when the Mylar balloons waylaid me.

Maybe I deserve a balloon treat since I’ve got some new releases forthcoming through the Night to Dawn imprint. Night to Dawn 28 is making an appearance on Amazon, and its cover has drawn many compliments from viewers. Sandy DeLuca has done awesome illustrations and poetry duets with Marge Simon for Night to Dawn magazine.

After reading Allan M. Heller’s 40 Frightful Flash Fictions, the lights will stay on long after bedtime, assuming you can fall asleep, for devastation is served with a smile. The anthology is going through the formatting stage. Stan Horwitz provided the images—real beauties; and for lettering and design, Teresa Tunaley pulled frightening birds out of her hat. Look for 40 Frightful Flash Fictions in the coming weeks.

In Infinite Sight, guilt over an infant’s death motivates protag Lilly into a rescue that catapults her into a war between two alien armies. Infinite Sight originally appeared in Fading Shadows’ Alien Worlds magazine as “The Good Samaritan Revisited.” It’s gone to Gemini Wordsmiths for a developmental edit, for no published book is complete without a healthy edit. At any rate, I’ve got a stunning front and back cover, thanks to Marge Simon. I’ve had the pleasure of working with Marge since I first took over Night to Dawn magazine as a spiral-bound book. I estimate a publication date during the holiday season or shortly afterwards.

What happens when the human brain spirals, cutting a swath between a masterpiece and monstrosity? You’ll find out in early winter (estimated) when L. M. Labat’s The Sanguinarian Id goes live. I anticipate a cover image shortly.

Ditto for When Blood Reigns, sequel to Steel Rose. I don’t have a publishing date or estimated time yet. It has gone through developmental editing and should be worth the wait.

Tomorrow I’m heading to the Giant supermarket for the remaining groceries still on my list. This week presented a heavy grocery list, and crunch time for budgeting. Will I remember that when the Mylar balloons come calling? I’m going to try, but when the Mylar “I gotta” bug bites, look out.

Barbara Custer's Night to Dawn features vampire and zombie fictions.Allan Heller's 40 Frightened Flash Fictions features creepy zombie tales.

 

 

 

 

 

 

Barbara Custer's science fiction novel features a protag with "Infinite Sight."

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