Anatomy of a Book Sale

This blog is dedicated to the marketing process for books.

Blogs dedicated to the horror genre in keeping with Halloween. Prizes available!

At different writing conferences, the speakers have said that multiple mentions of your book will make it more likely that people will buy. For example, an ad that runs several days instead of one. The marketing experts call this “effective frequency.” I used to consider it bunk because in most cases, I bought a book if I liked the blurb and that was that, but now I’m starting to reconsider.

So I put myself in the reader’s shoes, and the following scenario happened at a writer’s workshop. An author entered, placed his book on the table, and said he hoped everyone would buy his book when it went live. Like other readers, I have a budget. Expenses like food, balloons, doctor visits, house expenses, and more balloons take priority, and the home improvements I’m trying to make cost lots of dimes, too. So I wasn’t buying.

The book went around the room. I opened it and started reading, and continued reading until our speaker called the workshop to order. The author had written a compelling tale about two teenagers who happened upon an injured dog. I enjoy stories involving dogs, and one of the characters in my work, When Blood Reigns, are dogs, too. So the plot wooed me, and by the time our meeting started, I decided to buy the book.

After the meeting, I asked the author when I could find the book. He gave me a postcard and directed me to his website where I could order a pre-release paperback copy. So now you’re probably wondering if I rushed home and ordered a copy. Nope. You see, life got in the way. My balloons needed a refill; it was time to cook dinner. I had a pile of emails, and some of them included bills. Then I had to check my phone to see if my Scrabble partners had made any plays. By the time I’d gotten through all that, I plumb forgot about the book.

Next two days, I had my day job and my Night to Dawn chores at night. Come Wednesday, I had a leisurely day off, and I started thinking about ordering the book. Except that I couldn’t find the postcard. I couldn’t remember where I put it, but the title stayed with me … Taming Chaos. I looked up the title on Google, which was interesting because I didn’t recall the author’s name either.  I finally located the book on Amazon, which announced a Kindle version ready for release. So I ordered a Kindle copy, and I’m reading it now.

Now all of that could have gone more smoothly if I’d seen serial ads about the story.

The article that explains effective frequency is a couple of years old, but it describes how a typical shopper will react to seeing the same ad again and again.  Having walked in the reader’s balloon-shoes, I have to endorse it. So I will be looking at advertising with a new pair of eyes.

Your thoughts?

I’m awarding prizes to random commenters. First prize is a $10 Starbucks gift card. Second prize is a comp copy of Night to Dawn Magazine.

a Rafflecopter giveaway

Clarissa Johal

Grammarly: Taking the Plunge

Blogs dedicated to the horror genre in keeping with Halloween. Prizes available!

Blogs dedicated to the horror genre in keeping with Halloween. Prizes available!

Rating: 4 Balloons

For some time I’d used the free version of Grammarly; it worked because I downloaded the software through Firefox. If you have Google Chrome or Firefox, you get a free version. On Internet Explorer, you pay from the get-go. Between editing of NTD tales and my work in progress, Grammarly was fixing my punctuation and misspelling if I uploaded the document. Well, lo and behold, I got a series of emails from Grammarly complimenting me on my dedication as a writer and publisher. They then offered me the premium version for a discount. The premium version will help you with word choice, line editing, and plagiarism. What’s more, they’re excellent at catching repetitive words and phrases, something I’m prone to doing; they’ll even suggest better word choices.

How much do all these goodies cost? Twenty-nine dollars a month, $59.95 if you pay quarterly, or $139.95 for an annual payment. I shied away from premium because I couldn’t ante up that much money, but Grammarly wooed me with a good discount for a year membership. I decided to run with it.

WhenBloodReigns_150dpi_eBook

Coming in December!

All up, I’m glad I did it. Grammarly has worked beautifully for my magazine stories. I’ve caught a lot of inconsistent spelling and preposition choices that my 61-year-eyes might have overlooked. For those of you who follow me, notice that many of my Facebook posts have gotten cleaner, except when I dictate posts from my iPhone. As for When Blood Reigns, Grammarly came in handy after I reviewed the changes made after a developmental edit by Gemini Wordsmiths, for it’s easy to introduce new typos when you’re cleaning up an edit. As promised, it has caught my repetitive words and offered suggestions that worked. What’s more, it’s great at finding those easily overlooked words like “the” and “a/an.”

So why am I only giving Grammarly four balloons instead of five? I found some limitations, too –ones I could live with but they are there. When I ran the plagiarism checker, I found that most items that came up were common expressions the story characters uses that were also written in another journal. For example, one character said, “the radio was left running.” Most people in my town might say that if someone forgot to turn off the radio. Also, if I’m editing a story where the characters use slang or words with British spelling, Grammarly will underline, and you either suggest “add to dictionary” or ignore. With fiction writing, there’s a time to bend the grammar rules, and Grammarly doesn’t get that because it focuses on formal writing.

That said, I’d recommend giving Grammarly a try, but go with the free version first. A test run will help you decide if this software is right for you.

Have you tried Grammarly? I’d like to hear about your experiences with it.

I’m offering giveaway prizes: first and second prizes are $10.00 Starbucks gift card to a randomly selected winner. Third prize is a complimentary copy of Night to Dawn magazine. 
a Rafflecopter giveaway

Clarissa Johal

Addendum:

Today I received the following email from Grammarly to clarify the use of Grammarly on Internet Explorer (to be fair I never tried using it myself on IE – I converted to Firefox before using Grammarly in earnest).

“I also wanted to point out some text in your article that sounds a little misleading. You wrote: “If you have Google Chrome or Firefox, you get a free version. On Internet Explorer, you pay from the get-go.” This isn’t accurate. Grammarly doesn’t have an IE browser app at this time, but we do offer a free online editor, downloadable desktop app, and Windows MS Office add-in, which people who prefer Internet Explorer can use instead. The Grammarly Premium upgrade is available for people to purchase regardless of what platform they use, but it’s never required.”

I’m also happy to include the link: https://www.grammarly.com

 

And … There’s Grammarly!

Mylar balloons and zombie fiction is Barbara's chief loves.I first heard about Grammarly a couple of years ago. It sounded like a great editing tool, but I couldn’t afford the fee required to use it. Let’s face it: I like Mylar balloons, and that fee might cut into my balloon fund; I couldn’t have that. I was using Internet Explorer, you see, which means that you can’t use any of Grammarly’s perks unless you’re willing to pay. My siblings use IE and warned me to steer clear of Chrome & Firefox several years ago after my laptop crashed, necessitating repairs over $500.

Trouble is, Night to Dawn requires me to edit, and I need to be able to do it well. Punctuation errors are the hardest things to find, and to be honest, I tend to be generous with commas. Spelling compound words have been an issue for me, too, as folks who’ve edited my manuscripts can attest. Then a few months ago, I read that Grammarly’s services were free if you used Firefox and Chrome. I really needed to use something, but I had tried Chrome and didn’t care for it. So I contacted my writer buddies at Caliburn Press, and no one there used Internet Explorer because it was too slow. The consensus was that Firefox had improved its security, and Chrome was ideal. After speaking with the tech that fixed my computer I went ahead and downloaded Firefox.

Grammarly came next. First up, Firefox is indeed faster than IE, and what’s more, I’m able to open legit attachments and photos easier. Heretofore, I used to complain that I had trouble opening attachments on IE. Sure enough, I was able to use Grammarly for basic editing on my Night to Dawn documents. There’s an add-in that you can download for Word. I couldn’t figure out how to load this add-in into Word, so I copied the contents of my document onto Grammarly directly, and this did the job. As for my online correspondence, Grammarly went ahead and cleaned up my posts afterward, including the ones on Facebook.

Up until now, I’ve been sloppy with my grammar on Facebook. On Facebook and other social media, I’m relaxed. I might daydream about my recent balloon purchase, planning my next, or admiring the Mylar butterflies in my living room. In any case, grammar goes by the wayside. But now Grammarly calls me on these lapses with the offending phrases underlined in red. Caveat: sometimes the grammar you set up is legit when you’re stressing a certain point, or if your story characters speak in dialect. In that case, you do have the option to select “ignore” when Grammarly red-lines you.

Night to Dawn authors reading this might wonder if this means more red ink on their manuscripts. Not necessarily. For one thing, Grammarly won’t work if you’re doing track changes. Too, sometimes I’ll ask for mini-rewrites if I think a scene won’t work. My thinking is that it’s best to use Grammarly for polishing after the author turns in edits. The charge for Grammarly’s still applies for the premium version, in which you get plagiarism detection, tweaking of vocabulary, and other goodies. I may consider using the premium version of Grammarly for editing the next NTD novel, but I have other resources I can use. There is that Mylar balloon fund to think about.

Your thoughts?

Sandy DeLuca's Lupo Mannaro features werewolves and dark fantasy.

Parkinson’s Scorched Earth: The Conclusion

Mike was living a real life horror tale with his disease.

You grab the good days when you can.

The conclusion happened January 29th at about 2:00 p.m. The scorched earth warfare waged by Parkinson’s and dementia against Mike prohibited his ability to swallow, and that was when he died. I should have seen it coming; he’d been losing weight and getting frequent infections. My Mylar balloons tried to warn me. Every time I browsed Amazon to order him fresh supplies, the balloons stayed my hand. “Wait,” they advised me quietly. “He’s not going to need those. Save your money.”

Speaking of balloons, it was Mike who introduced me to them. He brought me some when we got engaged, and after his hospital stay in 1996, he thanked me for his care with several Mylar balloon bouquets. He loved my cheesecake, and I told myself that as long as this continued, no worries. Denial can be a comforting place.

He often regaled people with tales of his years in the Navy during the Vietnam War. Later on, he added that the Navy gave him the happiest years of his life, and now I can see why. Time spent around other people enabled him to escape the reality of Viet Cong capturing people and Parkinson’s disease invading his body.

“Scorched earth” comes from the military strategy the US used to fight the Viet Cong. This strategy involved the destruction of crops, homes, and resources vital to the enemy. I don’t recall exactly when Michel’s war with Parkinson’s disease got ugly, but I know that dementia had imprisoned his talents. It whispered “scorched earth,” with gardening, driving, and activities of daily living becoming the first casualties. His frequent falls echoed “scorched earth,” necessitating admission to the Veterans home. The ability to swallow became dementia’s final target; yes, dementia can affect swallowing in its late stages. The patient’s cognitive function worsens until finally, his brain forgets how to swallow and sustain life. After his admission to the home, I learned that deep brain stimulation, when done in the subthalamic nucleus where Mike had it done can cause cognitive changes, including dementia.

I can sum up Michael’s fight with Parkinson’s by using an analogy about life. When I was ten, my mom sent me to a summer camp for three weeks. Other kids spent the summer; some stayed a week.  Some preferred sports; others leaned toward arts and crafts. One kid remained a loner and avoided most activities.

In many ways, life is like camp. God drops us off to “stay” for a while; some of us will remain here longer than others. Some people become writers or artists. Others go for medicine or law. Mike came to the camp of life with many talents, but as the years passed, he reminded me of the little girl who didn’t fit in.

His problems became apparent when his doctor attempted different medicines that resulted in intolerable side effects. At work, customers complained about his softening voice, accusing him of drinking (he was a teetotaler). Although surgery contained the tremor, it aggravated his cognitive changes and speech difficulties.

After Mike went on disability, he joined the neighborhood’s beautification committee. He had his horticulture skills behind him, and this seemed to give him purpose. Instead, after a few months, he came home, reporting that he’d been “ousted.” One of the other members who happened to be a nurse explained that Mike was exhibiting personality changes and none of them pleasant. Toward the end, he became a lone wolf like that little girl at camp.

Thankfully, the Veterans home nurses treated him like family. They appreciated the sense of humor and kindness still lingering under the dementia. He’d been supportive of my writing, and this continued on his good days. Up until a month ago, he giggled at my balloon adventures. I suspect that his relatives in Heaven will welcome him with love, balloons, and flowers. Whatever Mike saw upon passing must have been beautiful, for he had a look of awe on his face. His suffering is behind him, and I’d like to think that he’s filling up on cheesecake, picking balloons, and thinking of me. Heaven has surely gained an angel.

A look at Createspace, Lulu, and Lightning Source

Steel Rose is an unholy matrimony of zombie fiction and horror fiction by Barbara Custer.

Recently my writer buddies and I had a lengthy discussion about the best way to publish a book. Some went for Lightning Source, others Lulu, and many went for Createspace. I then posed this question to my Mylar balloons and got the answer: “Whatever earns you the most money so you can buy more of us.”

My balloons had a point.

All three companies will offer a professional-looking book. Lulu and Lightning Source use the same files, and what’s more, Lulu works with Lightning Source. I used to publish my books through Lulu. I still do Night to Dawn magazine through them because I can get nice-looking print for the spine. Createspace will not put print on the spine unless the book is 100 pages. Sometimes you can get really great sales through Lulu; otherwise, Lulu’s shipping fees are steep, along with the cost for author/publisher copies. This cost then gets passed down to the readers who pony up the money to buy the book.

I’ve never worked with LSI – I was too frightened by the $35.00 yearly fee they charge small publishers per book to remain in print. To set up your book, expect to pay $37.50 for the cover file and $37.50 for the interior file. The big boy companies prefer LSI, which has the means to distribute books to the brick-and-mortar stores. Because they have an excellent sales team, set up costs are not an issue.

However, the small publishers have to consider that yearly fee, and if they’ve published ten books, that means $350 a year, not to mention the cost for proofs ($20 plus nine cents per page and $40 for revisions per cover and / or text file. If the bookstores decide to return books, and for some reason, the publisher says okay to return book on the contract, they must pay LSI the wholesale price of each book plus postage. They can also have the books destroyed. Given the price to set up the book, the publisher or author will have to sell an awful lot of books to make a profit. The Jonathan Maberry brand of writers would have no trouble selling books, but unknown authors might.

Because Lulu works with LSI, they, too, pay for those revisions and distribution, then pass the cost to the publisher. Make sure your book is error free before approving for distribution; otherwise expect to pay hefty fees to revise.

Enter Createspace. At first I shied away from Createspace because I had trouble adjusting my margins to meet their specs, but using their templates took care of the margin problem. Soon after I got comfortable using Createspace, I felt as if I’d been given keys to a kingdom. For one thing, there aren’t any set up fees. You go on their website, set up your account, select “create a book,” and follow the prompts. Createspace and Lulu will give you free ISBN numbers, but you can use your own. Your book gets to go on expanded distribution for free. Author/publisher copies are reasonable, which means you can charge a reasonable price for the book and still get a decent royalty. Once you approve your book, if later you decide to revise, you can do so without charge. Michael De Stefano, JoAnna Senger, Tom Johnson, and I decided to get new covers for some of our NTD books years after they were approved. Createspace allowed me to change the covers without charge. There is a charge for a proof copy, unless you get an online proof. I wanted a physical proof so that I have a better look at the product.

As the old saw goes, there are no free Mylar balloons. Createspace is part of Amazon, but they, too, work with LSI to get extended distribution. But they don’t accept returns, and most brick-and-mortar stores want the option to return. What’s more, once the book goes to Ingram, and Ingram takes its cut, the discount offered to outside stores is only 25% – not enough to justify stocking the book. They’ll take orders for the book from paying customers, but not actually stock the book.

If you’re lucky enough to have really great sales, consider using LSI and Createspace. That way, you can get a generous royalty and a shot at the brick-and-mortar stores. But use different ISBN numbers. Anytime you publish through two different distributors, you must use separate ISBN numbers.

Like my Mylar balloons advised, I went with the option that offered the best royalties and lowest expenses, given my situation. Your thoughts?

Featuring R. Arundel: The Hardest Part of Writing is…

R. Arundel, author of Face Transplant, delivers a compelling blog on writing.

The hardest part of writing is the middle or, as some have said, the “muddle.” It is relatively straightforward to create an interesting premise and an exciting opening to hook your reader. Also the ending of the book in a thriller will have a climactic end with revelations the reader did not expect. These parts of the book fuel the writer to fill the pages. The middle is a different story.

The middle of the story has to keep the story moving forward with interesting details, fill in exposition needed for the story, fill out the characters, develop subplot. This all has to be done in an interesting and fresh way for the reader to continue to enjoy the book. The opening is usually sketched out with relative ease since this sets up the story and really the only concern is how you will decide to reveal the opening. Likewise the ending really has been determined by what has already been written in the story. The conclusion naturally flows from what has already been written.

The middle can easy become unfocused and meander down paths that really don’t propel the story forward. The other problem with the middle is that it has to keep the fill in essential elements and be interesting. The initial pages can have a breathtaking scene, with details to thrill the reader. This can’t be done for the entire novel or it will lose its effect and the novel will become over the top and totally unbelievable. The middle has to take a more nuanced approach to storytelling. The pacing must vary, the characters must have interesting reveals. My personal approach to the middle is to make sure everything propels the story forward, even if some of the expository details are less exciting than the opening.

******************************

TheFaceTransplant is a compelling tale written by R. Arundel.

Dr. Matthew MacAulay is a facial transplant surgeon at a prestigious New York hospital. When his friend and mentor, Tom Grabowski, dies under mysterious circumstances, Matthew uncovers his friend’s secret: a new technique that allows perfect facial transplants. No incisions, no scars. Tom was able to accomplish this monumental feat with the help of Alice, a supercomputer robot with almost human abilities. While trying to find the people responsible for murdering Tom, Matthew realizes he is the prime suspect. He must flee for his life with the help of Dr. Sarah Larsson, a colleague and reluctant helper, who has a secret of her own, and Alice, who helps them make sense of a baffling series of seemingly unrelated events. The clues carry Matthew and Sarah around the world. They stumble onto a sinister plot of monumental proportions that leads Matthew all the way to the White House.

The Face Transplant is a powerful medical suspense thriller of the first order. The novel was written by a surgeon who weaves politics, medicine, and espionage into a tightly paced, intelligent thriller.

******************************

AUTHOR Bio and Links:

Arundel is a practicing surgeon. This experience brings realism to the story. The novel asks what would happen if a surgeon were to develop the perfect face transplant. This would allow people to have a new face, in essence create a new identity. You can create the perfect double, the perfect Doppelganger.

Contact link: http://www.amazon.com/R-Arundel/e/B00EBCQVEC

FOR A CHANCE TO WIN AN AUTOGRAPHED COPY OF THE BOOK, go here: http://www.thefacetransplant.com/contact.html  FILL OUT THE FEEDBACK AND MARK SUBSCRIBE.

Prizes for the tour are as follows:

  • One randomly chosen winner via rafflecopter will win a $50 Amazon/BN.com gift card.
  • One randomly chosen host will receive a $25 Amazon/BN.com gift card.

a Rafflecopter giveaway

******************************

Face Transplant is a compelling tale written by R. Arundel.

Excerpt:

Guaarrr. It sounds like water draining from a very large bathtub, through a very large hole. I just killed myself. I just killed the patient. Dr. Matthew MacAulay looks down on the operating room table at the gaunt, graying man. Matthew quickly scans the operating theater. Out of the corner of his eye, he can see the short wide man in the observation area.

I just killed myself, Sarah, and Amanda.

They have been hijacked into performing a face transplant. The patient is unknown. Mr. Glock, the short wide man, hovers in the far end of the operating room. He made it clear that if the patient did not survive, the three of them would be following him in short order. The 9 mm Glock with a silencer on the end gave credence to his profanity-laced words of warning.

Matthew looks across the operating room table at Amanda Soto, forty-two, an American of Spanish ancestry. She has been his scrub nurse, assisting him in the operating room for the last three years. Divorced, one child.

It will take a few more seconds for the monitors to tell everybody what Matthew already knows. Amanda already knows. She is right across the table. She saw him use the robotic arm to dissect the vessel and mistakenly cut the large artery in the neck. An operating room nurse of Amanda’s experience has seen it all. When Matthew looks into her eyes, they flash ever so quickly an acknowledgment that it is all over. Instead of any words, she quietly unclamps the suction. Now a dull hiss fills the air. To the casual observer, or the short wide man holding a 9 mm Glock pistol in his fat stubby hands, nothing really has changed. Amanda, anesthetist Dr. Sarah Larsson, and Dr. Matthew MacAulay act as if all is going well.

Matthew cannot help but glance over to the man with the 9 mm Glock. In his mind, he names him Mr. Glock. Adrenaline surges through Matthew’s body and time slows. The short wide man, Mr. Glock, has gray eyes. Pale, gray eyes. Very pale, almost tired. Matthew remembers reading somewhere that people with gray eyes have the best visual acuity. They make the best marksmen, the best assassins. He wonders if this was true.

  • Subscribe to Blog via Email

    Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 35 other subscribers