Paperback or Ebook?

Night to Dawn features tales edited by Barbara Custer

Available in print format

At my Mylar balloons’ suggestion, I took a poll on Facebook to find out whether people preferred reading their books in ebook or paperback format. The results surprised me. Then again, I shouldn’t have been that surprised to read that folks prefer the feel of a paperback in their hands.

Sales on Night to Dawn ebooks had been almost nil, even though the price is less. When I started publishing through Night to Dawn, I did all right selling ebooks. Back then, the novelty was present. After all, it’s a lot easier to lug an iPad or Kindle on trips than it is to carry paperbacks and hardbacks. The lower price tempts one to buy, with a lot of ebooks selling for $2.99 or less.

Ah, but as the years go by, the blue light in the iPhone and brightness of most computer screens gets rough on the eyes. Besides, the novelty wore off. What’s more, there’s the cost of damages to consider. Drop a book, and you might have wrinkled pages. Drop an iPhone, and you’re looking at pricey repairs.

Aside from the poor sale of ebooks, my book Steel Rose is nearing the end of its contract. Currently, it’s available only as an ebook. If I take over the sale of that book, I’d like to see it in paperback. I’m also putting together a short story collection. I was thinking ebook, but I know now that I’ll want paperback format made available. I was contemplating making Night to Dawn available on Kindle and Smashwords, but it wouldn’t look the same without showcasing the back cover. In certain ebook formats, illustrations don’t always turn out well.

When people tell me their preferences, I try to listen. My Mylar balloons might not agree, but that’s beside the point.

I’ll still continue to sell my wares in ebook format. It’s a lot easier to travel with ebooks, but at home, it feels great to curl up with my Mylar balloons and a good print book. Your thoughts?

 

Horror fiction NTD book in paperback & eBook format.author who writes horror and science fiction

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How Much Do You Charge for an EBook?

Close Liaisons features Mylar balloons and science fiction by Barbara Custer

SF involving balloons and war $1.49

How much should you charge for your eBook? Some folks believe that charging $2.99 and less will result in more sales. The 99-cent novellas will make good publicity, an easy way to get to know an author’s style of writing. If nothing else, it will generate balloon money for the author and publisher. But I know of people who started out at $5.25 for their book, and when they lowered it to $2.99, sales tanked. What’s more, the lower price cut into their royalties.

Amazon likes to recommend prices when I upload Kindle books for myself or for NTD authors.  Basically, anything over $7 or under $3 won’t earn much. However, if you’re charging more for your eBook, you might want to run promos and specials where people can get the book for much less, thus meaning a larger audience. Many variables go into pricing and you might want to consider several things when you price your eBook, especially if you’re selling through multiple distributors.

  • The size of your eBook. If you’ve written a 10,000 word novelette, you’d charge much less than you would for your 80,000 opus magnum. It’s a matter of fairness. Why charge $4.99 for an eBook that would only have twenty pages in print form? It would be like charging someone $20.00 (the cost of a balloon bouquet) for one balloon. In tandem, consider your primary goals, that is, education versus entertainment. People will shell out more money for vital information, such as tips on winter driving and survival then they might for tales about Mylar balloon adventures.
  • Consider what other authors charge for the same size and genre. If you’re charging $10 for a 30,000 word zombie tale, but other authors are charging $1.99 for the same type of book, yours won’t sell many copies. If you’re only selling off your own website, you might have more leeway with price. My experience has been that most people prefer shopping through Amazon or Barnes & Noble over a private website. Why? If you shop on the NTD website, you’ll need a PayPal account, which requires a password. For that reason, I always provide links to Amazon, Smashwords, and Barnes & Noble. Most seller websites involve setting up an account and a password. It’s easier to remember one password (Amazon) than tracking different passwords for multiple websites.
  • What are your plans for your book? If your work is a 10,000-word novelette, it can serve as an intro to your larger, more expensive works. Most folks won’t mind shelling out 99 cents for such a story. Your book—and your ideas—will fall into more hands. If they like your work, you’ve got more potential buyers for your larger stories. If you don’t have a 99-cent eBook, you might want to create one. Your entry-level priced eBook will give readers a chance to know your work.
  • How large is your following? If you’re anything like Stephen King or Jonathan Maberry, your publisher might sell your eBooks for $10 each and more. That’s because both authors have dedicated fans who love their writing so much that they’ll gladly pay that to read their fiction. If you’re pitching to total strangers, they’ll balk, especially if they see other books of the same genre sell for $3.99.

You might consider having a list price but discount that price from time to time. This way, you’ll drive more interest in your books. No price is ever set in stone, and because the eBook world is constantly changing, you should evaluate your prices from time to time.

Your thoughts?

Blue Plate Special is zombie novel by Harold Kempka

Tidbits of horror for $2.99

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