Battle of the Covers

psychological horror written by Gerald Browning

The cover war started during Smashwords’ July promo. Because Smashwords had changed its formatting guidelines, two of the books that had been out awhile didn’t meet specs. I noted that Gerald Browning’s Demon in my Head had drawn attention, so I reformatted his book and ran a Facebook promo on it. During the process, I got to thinking, this is a darned good read. How come it doesn’t get more sales? That was when someone gave a vague criticism of the cover.

Designing covers are not my strong suit. The cover design is more straightforward for the Night to Dawn magazine because its cover has more real estate than the trade paperback books. I decided to apply the following maxim: if one person tells me I’m a balloon, I will ignore them. If two people call me a balloon, I’ll listen. If three people call me a balloon, I’d better get a ribbon and float.

I posted the cover image on the Facebook page for The Writers Coffeehouse. Many of my writer buddies belong to this group. Whenever I can, I go to their monthly meetings in Willow Grove. These folks recognize a good or bad cover, and I received a lot of constructive criticism with suggestions on what I could do to improve the cover. It was time to grab that ribbon and float.

After fortifying myself with a Mylar balloon purchase, I approached Gerald with the suggestions about his cover. He’d heard similar sentiments from people who read his book and was glad to get a new cover. Next an email to Teresa Jay, the cover artist for his book. She started with several ideas, and two of them looked good. Enthused, I took them back to my Writer’s Coffeehouse and got more helpful suggestions. One included using a filter to get rid of the cartoonish look on one of the images. Where I live, filters are for coffeepots or air conditioners, and I mentioned the same to Teresa. Thankfully, she has a great sense of humor. After going back another time, this is the final new cover for Demon in my Head.

I got four takeaways from this: first, if you read eBooks, you can get a great deal at Smashwords during July. Sometimes, the books are free. Second, Demon in my Head is a darned good tale, and folks who like psychological horror and the occult would find this a must-read.

Third, I want to thank Teresa Jay for her patience and good humor with making the changes. She does the back cover for my Night to Dawn magazines, and wraparounds for some of the books. I’m glad to have her. Finally, to the folks at the Writers Coffeehouse, I owe you guys a lot of thanks and balloons. I’ve proud to be a member, and I look forward to going to future meetings. To aspiring writers, I strongly recommend you go to some meetings. Initially established by Jonathan Maberry and other literary greats, the Writers Coffeehouse I attend meets the last Sunday of each month at the Willow Grove Barnes & Noble, from 12 to 2:00 p.m. Jonathan later established one at the Galaxy Bookstore in San Diego. There are meetings in Rosemont, PA, and other locations too. In any case, it’s about writers helping writers.

Barbara Custer loves Mylar balloonsand horror fiction.

About Barbara Custer

Author of: Twilight Healer Steel Rose Life Raft: Earth City of Brotherly Death Close Liaisons Infinite Sight When Blood Reigns Infinite Sight Publisher / Editor of Night to Dawn Books & Magazine
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